Thinking about a content audit?

A content audit can help you to get the best ROI on your content by identifying areas for improvement.

Refreshing your content, improving keyword placement, and adding detail can also give your old content a boost in search.

The Red Robot team can review your content and make recommendations so that you can squeeze every last penny of value out of what’s on your blog.

Your Website Needs a Review

Over time, old blog posts go stale. Sometimes, we’re all so focused on creating new content that we forget to dig into the archives.

SEO is changing. Your business is growing. And old content can have a negative effect on your website.

Did you know that HubSpot intentionally deleted 3,000 stale blog posts? That just shows how important fresh content is.

Performing a content audit is a two-step process. First we analyse, and then we adjust. You always have complete visibility.

You’ve probably spent a lot of money on content already, so we don’t advise trashing each piece of content and starting again. Often, with a few tweaks, you can improve your rankings and the quality of your content. In a content audit, we can review everything, make recommendations, and implement the changes you want.

Our team will:

  • Map out all of the content on your website
  • Mark thin content, poorly optimised pages, or pages without keywords and metadata
  • Review your posts and pages for correct structure and optimisation
  • Recommend content that can be merged, and tell you how to ensure the duplicates are redirected to the new page
  • Look for opportunities to capitalise on content that is already performing well
  • Identify content that should be deleted.

Need a quote for a content audit?

Send us the address to your website and we’d be happy to take a look.

Content Audit FAQs

What is a content audit?

A content audit is a thorough review of your entire website. The aim is to see where improvements can be made. The better the content, the more chance you have of ranking and improving conversion rates.

Content audits help you to get value from your existing content by updating it and improving the quality.

How do I make a list of all the content on my website?

We highly recommend the Screaming Frog SEO Spider to create a list of your content. The free version is suitable for small sites and produces a content inventory you can send to us for review.

How do you decide what to delete?

We look for thin content, outdated content, or subjects that are covered more effectively on another page. Content like this usually results in high bounce rates which can harm rankings.

However, it’s important to mention that we don’t just delete every page and rewrite it. Deleting pages is a last resort for content that definitely doesn’t need to be there, and may be having a negative effect. If a page is ranking, we would not recommend you delete it.

Content pruning is generally a better approach. Rather than deleting everything, content pruning is a more methodical process of improving old posts subtly and combining pages for a better result. Sometimes, conducting a content audit means reducing the size of some pages, or combining them with others.

Do I need to audit my entire website?

Yes, ideally. We recommend that you audit everything. This really helps to identify things like duplicated keywords, opportunities for internal linking, and any information that is out of date or no longer relevant.

If this feels overwhelming, look at Google Analytics and get a feel for the areas of your site that are not performing well. Falling conversion rates help to signal when a piece of content needs to be updated.

Do you have a content audit template?

Yes, where possible we’ll produce recommendations using a content audit template so it’s easy for you to approve the recommendations. We typically produce this at the beginning of the content audit process.

We’ll give you the results in a content audit spreadsheet or PDF.

Can you rewrite my content too?

Yes. If you want us to implement the recommendations, we can do that in the second stage of the content audit. We can also improve your meta descriptions and titles so that they are more compelling and have better keyword inclusion.