Google are constantly tweaking their algorithms to make sure search results are relevant. It’s the job of SEO analysts to stay ahead of the game, and it’s the job of SEO copywriters to interpret their requirements. If you hire a freelance writer like me to help with article marketing, you need to ensure they know about Google’s Penguin update.
So what’s Penguin?
In a bid to weed out poor-quality web content, Google have repackaged some of their ranking criteria to get tough on underhand techniques. This new release could have profound implications for your website and any article marketing campaigns you might be running. In fact, if you have blogs and articles on your website, you may already have been penalised for bad practice.
If you use articles for marketing and SEO purposes, you need to urgently review the content you’re paying for and make sure your writers know about […]Read More