Post-Penguin: Using Press Releases for SEO

Post-Penguin: Using Press Releases for SEO
If you follow developments in SEO, you’ll know that Google is clamping down on unnatural links in a big way. We think it’s a good thing. Fewer unnatural links inevitably means a focus on relevant, useful links: ones readers find useful. Some of our clients are understandably confused. What constitutes an unnatural link? Why are press releases are seen as risky post-Penguin? Let’s look at unnatural links, press releases and how to avoid Google’s wr
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