Copywriters: need some linguistic inspiration?

Copywriters are always searching for the perfect word or phrase to describe a concept or sell a product. Sometimes the perfect words are difficult to come by.

If you’ve ever needed a word to describe ‘a face badly in need of a fist’, ‘a beautiful girl viewed from behind’ or ‘the itchiness that overcomes the upper lip just before taking a sip of whiskey’, you’re in luck. Copywriters should take inspiration from this excellent blog post: 25 Handy Words That Simply Don’t Exist in English. Thanks to our favourite stationery store Present And Correct for alerting us to this post via their Twitter.

PS. One of our clients, LoveTEFL, are experts in teaching English. In fact, they are currently recruiting wannabe teachers who are taking their first steps towards teaching English overseas. If this post caught your eye and you have a love of language and travel, their free Supported Jobs programme might be of interest.

Project work: April round-up

After a busy period in March, Mathew and I took the opportunity to have some time off before launching into a few new projects. We went to Edinburgh for a few days and had a fantastic time, mostly thanks to the staff at Bramble, the best cocktail bar in the city.

We’re in the process of formulating the content for a new, improved website, and we’ll be writing up some case studies when the time comes. In the meantime, here’s a quick rundown of some projects we’ve recently completed.

  • Our current project is a large SEO web content writing assignment for Ordnance Survey. If the blog seems a little quiet at the moment, that’s because we’re beavering away on two Ordnance Survey websites, providing consultancy and writing services to improve the site SEO and tighten up the content. We’re hoping to complete the first phase early next week, just after the Easter break.
  • Mathew and I wrote a range of content for LoveTEFL, a new TEFL company offering training, classroom courses and guaranteed teaching positions in Asia. We wrote two sets of web content for LoveTEFL, plus a brochure and some blogs to promote the site. We get a lot of hits on our Groupon TEFL post elsewhere on the blog, so we know TEFL is something of a hot topic at the moment! If you’re looking for quality online TEFL training, have a look at the LoveTEFL UK site or their Irish website.
  • We completed a very big manual project for License Dashboard last month too. License Dashboard provide software asset management products to a range of organisations, helping to ensure all the products they use are licensed efficiently. We produced the Quick Start documentation for License Manager and re-worked the entire user manual, producing PDF and WebHelp versions in Madcap Flare. This was undoubtedly our longest-running technical writing project to date, and Lisa Malarkey was kind enough to write us a testimonial about the work we did.
  • Mathew has also been working on a technical writing project for Integral Memory. He documented a new encrypted SSD product, and our ISEB tester Gwen provided some technical proofreading and document testing too. 
  • In the meantime, I wrote some more web content for Wish.co.uk who launched a Zombie Shopping Mall experience that’s been namechecked by Simon Pegg (amongst others!). 
  • Our regular technical blogging and SEO article writing work is also ticking over nicely, with projects for small and large businesses in the UK and overseas.

If you have an assignment coming up, we’re now booking in copywriting projects for mid April onwards. Please contact us today for a quote.

Reviews: TEFL Express course from Groupon

Reviews: TEFL Express course from Groupon

The TEFL Express qualifications from Groupon look promising at first glance. However, buying courses online can be risky in any profession.

There’s also the issue of the cost savings, which you have to weigh up against the quality of the material. Full TEFL courses take quite a long time to obtain (and are quite expensive), so I was excited to see this offer from Groupon for this course at 82% off RRP.

TEFL Express course from Groupon

However, it is a cut-down, online-only version of the real course, and reports are certainly mixed. You only have to read the comments below to see that opinions vary on this topic.

Has anyone else tried TEFL Express? What did you think of it?

Let us know in the comments.

 

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