Automate Social Media: Social Oomph vs Buffer vs IFTTT vs dlvr.it

Automate Social Media: Social Oomph vs Buffer vs IFTTT vs dlvr.it
If your business is online (which it most certainly should be!), it should also be on social media. Social media can be absolutely instrumental to the growth of your business by raising your followers, growing your audience, and building a strong, clear brand that your customers can instantly identify with. Many social media experts recommend that you post on your channels every single day. Needless to say, that can add up to a lot of time spent writing

The All-New Zapier: Automate Your Business Admin

The All-New Zapier: Automate Your Business Admin
As 2013 draws to a close, we’re looking forward to a new year and a raft of new technical writing projects. Over the last couple of weeks, we’ve been thrilled to work with new clients and secure new contracts for the year ahead. As a company, Red Robot Media prides itself on keeping everything in-house. All of our content is produced by two people. That means we're busy, and we need to minimise admin if we can. I’ve previously posted about Buffer, dl

Facebook Marketing: Trading Ethics For Edge Rank

Facebook Marketing: Trading Ethics For Edge Rank
Facebook has recently changed the way posts are published in fans’ news feeds. In order to get exposure for your business Facebook Page, you have to to one of two things: Increase your Edge Rank by encouraging Likes and Shares, which pushes up the reputation of your page. Pay for a Promoted Post, which can be incredibly expensive. Businesses aren’t particularly well-off at the moment, so many are going for the first option. Put up some really g
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