Selecting the right keywords is of utmost importance to its success. But it's long-tail keywords that are particularly valuable to small businesses. What Are Long Tail Keywords? Unless your website is very established and has built up a significant amount of credibility, the chances of ranking high in search results for a very competitive keyword like "dog toys" or "laptop computers" is very low. That's why it's important to focus on long tail key
SEO experts recommend that businesses publish the best quality content they can afford to create. That content could take many forms, and some businesses are experimenting with video as an alternative to blogs and articles. Many video SEO guides only cover the basics of general SEO: researching keywords, creating descriptions and so on. I’m skipping the more basic topics and moving directly on to optimisation techniques specifically for video content.
If you follow developments in SEO, you’ll know that Google is clamping down on unnatural links in a big way. We think it’s a good thing. Fewer unnatural links inevitably means a focus on relevant, useful links: ones readers find useful. Some of our clients are understandably confused. What constitutes an unnatural link? Why are press releases are seen as risky post-Penguin? Let’s look at unnatural links, press releases and how to avoid Google’s wr
If you follow even a handful of prominent SEO experts on social media, you’ll have noticed a new storm brewing. Guest blogging is under the microscope. And some people are panicking that Google's got another nasty update up its sleeve. But our experience gives us no reason to panic. At Red Robot Media, we work exceptionally hard to create high quality guest blogs for our clients, and we don't think there's anything to worry about if you're investing
Guest blogging is a hot topic. It's seen by many people as a way to get quality inbound links, and in that respect, it does work. But in the feverish rush to hire guest bloggers, many people are resorting to hiring article spinners - people who rip off content for as little as $1 an hour. Companies generally do this to populate blogs with cheap content as quickly as possible. Today, Google published a brand new video warning about the dangers of a