In a previous blog post, I started with a well-worn phrase in marketing - Content is King. It is a neat little saying. But what does it actually mean? In that article, I used the importance of well-written content to justify my argument that it was very much worth hiring a professional to get it right. I did not, however, go into the whys and wherefores of the importance of high quality, professionally written content for your business website. So I tho
Content is a big investment for small businesses. The days of paying 50p per article are (thankfully) behind us, and good quality content is enriching the web thanks to an increased spend on good writing. The quest for original content has resulted in fewer plagiarised posts, too, which is good news for the people who are paying for the posts. But you can only purchase a certain number of pieces per week, and higher quality inevitably means investment.
If you follow even a handful of prominent SEO experts on social media, you’ll have noticed a new storm brewing. Guest blogging is under the microscope. And some people are panicking that Google's got another nasty update up its sleeve. But our experience gives us no reason to panic. At Red Robot Media, we work exceptionally hard to create high quality guest blogs for our clients, and we don't think there's anything to worry about if you're investing