Facebook Marketing: Trading Ethics For Edge Rank

Facebook Marketing: Trading Ethics For Edge Rank
Facebook has recently changed the way posts are published in fans’ news feeds. In order to get exposure for your business Facebook Page, you have to to one of two things: Increase your Edge Rank by encouraging Likes and Shares, which pushes up the reputation of your page. Pay for a Promoted Post, which can be incredibly expensive. Businesses aren’t particularly well-off at the moment, so many are going for the first option. Put up some really g
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