copywriting Archives · Red Robot Media

Copywriters: need some linguistic inspiration?

May 15th, 2012

Copywriters are always searching for the perfect word or phrase to describe a concept or sell a product. Sometimes the perfect words are difficult to come by.

If you’ve ever needed a word to describe ‘a face badly in need of a fist’, ‘a beautiful girl viewed from behind’ or ‘the itchiness that overcomes the upper lip just before taking a sip of whiskey’, you’re in luck. Copywriters should take inspiration from this excellent blog post: 25 Handy Words That Simply Don’t Exist in English. Thanks to our favourite stationery store Present And Correct for alerting us to this post via their Twitter.

PS. One of our clients, LoveTEFL, are experts in teaching English. In fact, they are currently recruiting wannabe teachers who are taking their first steps towards teaching English overseas. If this post caught your eye and you have a love of language and travel, their free […]

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6 social media tools for freelance article writers (and their clients)

May 9th, 2012

As freelance article writers, we’re often asked to write blog posts and manage WordPress comments for our clients. We also look after social media accounts, making sure web content and blogs are well-publicised in order to trigger viral shares. It takes time to write content, and it takes even more time to stay on top of lots of different accounts and ensure you’re using them all in the right way. 

There are no shortage of tools for the job, but here are six social media management services that our freelance article writers use to stay on top of multiple message streams. is a syndication tool that allows you to repackage your blog RSS feed and pass each new post through to your social media accounts. It provides a functional one-way stream, automatically updating your social media channels each time a new article is posted to your blog. This is […]

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GoCardless Paylinks: Finally, a PayPal Alternative?

April 16th, 2012

Envelope with paper card £50 credit towards GoCardless fees: simply use our referral link.

I’ve had an eBay account since 2002 (yikes!), so I was a very early adopter of PayPal. Although I think they’ve improved over the last couple of years, I still don’t really like to use the service. In my experience, their refund and dispute policies are questionable, their fees are extortionate and their support is pretty dire.

We’ve been looking for an alternative for a long time, and with GoCardless, I think we might be on to something. Quite a few of our clients set up web content writing projects on a regular basis, and we would definitely benefit from an easier way to bill them.

Until recently GoCardless required a certain amount of developer intervention, something we didn’t have the time to sort out ourselves. But today […]

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Apple marketing: why is it always 9:41am?

February 22nd, 2012

Have you ever wondered why it’s always 9:41am at 1 Infinite Loop – at least as far as the iPhone is concerned?

I won’t steal the poster’s thunder by telling you here. Instead, read the original post over on Quora. There’s also a short explanation on Gizmodo, including some details about why some devices show 9:42 instead.

I haven’t yet got into Quora, but this kind of reply makes me think I should!

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Red Robot blog for Olark

February 10th, 2012

Here’s another new blog post I wrote for! This time, it’s for the Olark website: Using Customer Service to Boost Your Conversion Rate. The fun of being an article writer is in the sheer diversity of topics I get asked to cover. This was a particularly enjoyable one to write.

I hear have temporarily sold out of their massively popular Zombie Boot Camp experience, but they’re in the process of launching a brand new zombie day out for fans of all things undead. In the meantime, if you’re looking for something unique for your loved one(s) this Valentine’s Day, how about a Romantic Break for Three?

Neither of us have updated the blog this week as we’ve been so busy. I also missed the chance to post this new guest […]

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