More than two million pieces of new content are published every single day. Competition is fierce. A short, poorly-written, half-hearted piece of content will barely make a ripple in the ocean. Yes, regular content is a must, but more importantly, the content itself is what drives people to find out more about your business. Building a solid, concise content strategy, and high-quality content, has never been more important for businesses wanting to g
We’ve previously written about developing themes as part of a content strategy, but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them. For small businesses, there are seven content types that we are asked to provide on a regular basis. To vary your blog content, and keep your readers engaged, cycle through these se...
Content is a big investment for small businesses. The days of paying 50p per article are (thankfully) behind us, and good quality content is enriching the web thanks to an increased spend on good writing. The quest for original content has resulted in fewer plagiarised posts, too, which is good news for the people who are paying for the posts. But you can only purchase a certain number of pieces per week, and higher quality inevitably means investment.
SEO experts recommend that businesses publish the best quality content they can afford to create. That content could take many forms, and some businesses are experimenting with video as an alternative to blogs and articles. Many video SEO guides only cover the basics of general SEO: researching keywords, creating descriptions and so on. I’m skipping the more basic topics and moving directly on to optimisation techniques specifically for video content.
My main assignment each day is to come up with SEO content. I write hundreds of articles and blog posts every month. When a new client sets up a contract with us, they almost always say they don’t know what to blog about, so I thought it would be helpful to put my own thoughts and preferences into an article. So let’s look at some easy, practical, tried and tested ways to come up with blog topics. 1. Think Like a Customer Before you skip to any of the