Red Robot Media has expanded over the last four years, and we produce a diverse range of content types, from manuals and white papers to videos and training. Despite that, the humble blog post is still our most popular product, and we spend more than half our time blogging for businesses around the world.
Artic.ly is a new website that makes content ordering easier, faster and safer. It’s brand new!
Here’s how Articly works:
- Simply select the content type and quantity to get an instant quote: no emails, no calls, no live chat.
- Happy with the price? Check out and pay using PayPal, card or Bitcoin.
- We deliver your blogs ASAP.
All of the content ordered through Articly is written by Mathew or Claire here at Red Robot Media. We expect to take on more writers in time. When we do, we’ll maintain the exceptionally high standards that we currently offer when you come direct to us, and everything will undergo full quality control before it’s sent back.
If you’re tired of ordering content that fails to make an impression, Articly is the site you’ve been waiting for. It’s quick, easy and reliable, and you’ll always receive engaging, original content from our team.
[Image: Flickr, SEOPlanter]
Content theft is a big problem for any website that invests in high-quality, unique content. If you pay someone to blog for you, the last thing you want is to see that content stolen or spun.
Despite grave warnings of Google penalties, there are still rogue publishers who make a quick buck by sealing content from other sites.
Article spinning and content theft are both hard to detect, but there are some tools that will help you protect your investment in the content you publish.
Use a Content Theft Checker
Content theft checkers scour the web to find cloned content and near-exact matches. Finding this content is the first step in taking action and forcing the thief to remove the content from their site:
- Copyscape is perhaps the most well-known free duplicate content checker. It’s quick and easy to check a single page: simply paste in the URL and Copyscape scans the web for copies. I performed a test scan using my People Per Hour blog, and Copyscape found a blog comment that was a 63% match. Someone had cloned my post and inserted their own links; Copyscape was still smart enough to detect it. Copyscape can scan pasted text for web duplicates, and it can scan your entire site using a Batch Search. For this, you’ll need to purchase Premium Credits: one credit per page. Copyscape credits are very reasonably priced, with 100 credits costing $5.00. (Note that your credits will expire if they’re not used within a year.)
- WebConfs.com offers a free Similar Page Checker. Paste in the original URL and the URL of the copy, and it will compare the two. This doesn’t scan for copies, but it can help you to quickly assess a piece of content that you believe is spun or plagiarised.
- Plagium checks for duplicate content in a similar way to Copyscape. However, it has a few nice features that are different: it can scan news sites and social networks, for example. You can also adjust the matching algorithm to make it stricter or more relaxed. Plagium is free but donations are accepted.
Set Up Content Theft Alerts
If manual checking is troublesome or impractical, some services will monitor your site and periodically flag up likely copies of your content. Some of these services are not free.
- Google Alerts is a good, yet basic, content monitoring service. Set up an alert for a unique sentence in a blog post (in quotes), and Google will email you if that sentence is picked up in search. This isn’t practical for large sites, but it is useful if you need a free solution. We have alerts set up on our names, so each time content goes up that’s attributed to us, we know about it.
- Copysentry offers continuous protection against stolen web content. Copysentry Standard is a weekly monitor that costs $4.95 per month for 10 pages, with each extra page costing $0.25/month. Copysentry Professional monitors pages daily and costs more. If you publish one blog a day, the cost of Copysentry can quickly build up. However, if you’ve invested in a lot of long, high-quality posts for a campaign, it might be a price worth paying.
Found Content Theft? Deal With It Now
Before you pursue someone and accuse them of stealing your content, make absolutely sure that it hasn’t been used under a fair use clause (for example, you may have accidentally applied a Creative Commons licence in your RSS feed).Then work through this action plan:
- Email the publisher. Some businesses employ freelance bloggers and never bother to check that the blogs they supply are original. Checking content is a time-consuming process, and sometimes a blogger that starts out writing high-quality content can slip into bad habits and trick their client. Often, a simple email is all that’s needed to get the content taken down amicably. (If you can’t find their email address, run a Whois query on their domain).
- If your emails go unanswered, file a DMCA takedown notice. It doesn’t matter if you and/or the thief are outside the US: all that matters is that the stolen content is hosted on a server in the US. This DMCA Takedown Generator does the hard work for you.
- Get the content removed from Google. The Google DMCA Dashboard is designed to make content removal simple and straightforward. It’s also free. Filing a report is quick and easy, and if Google finds that the content has been stolen, it will remove the duplicate from its indexes.
- Email the administrator, if the content is on a forum. If a whole page has been copied — and particularly if there is no link back to your site — you have a legitimate claim for removal. If email doesn’t work, add a reply to the post pointing out the original source.
Any Duplicate Content Tips?
Have you used any other duplicate content checkers, monitors or tools? Let me know in the comments – I’d love to hear about them.
We’ve recently set up an email list to send new and existing clients exclusive offers and updates.
Before composing our first ‘real’ Red Robot Media newsletter, I picked up a slew of helpful tips from this excellent SEOMoz blog post. I’ve written plenty of email newsletters for clients, but this post threw up some interesting points that I hadn’t considered before, such as the number of paragraphs an email should have in order to create maximum impact.
Some of the advice here is actually just good practice for web content writers, so anyone should be able to get some value from it.
How to Write Email to Get A Better Response Rate (SEOMoz)
[vc_twitter twitter_name=”redrobotmedia” tweets_count=”5″ width=”1/3″ el_position=”last”]
Infographics. A great way to make stats and data accessible? The ultimate evolution of form over function? We’ve seen some infographics we like, but we’re also not keen on the pollution of Pinterest with enormous infographics that aren’t even readable on a landscape screen or monitor.
As for their use in content marketing – I’m still not convinced. We’ve thought about making one to publicise our relaunch later this month, but we’re not sure there’s anything to be said in an infographic that we can’t say in a good blog post. Plenty of faux-infographics tell the viewer next to nothing and actually make the information more difficult to digest. They may look nice, but it’s a waste of your content marketing budget to simply create pretty pictures.
Some graphic designers have taken to their blogs to discuss infographics, and both of these posts make some really valid points about infographics, graphic design and content marketing. Check out the comments too.
11 reasons your infographic isn’t an infographic (Portent)
Pointless Dull Infographics (MarkMapstone.com)
Fresh content is the key to attracting traffic, and a well-tended blog is a great starting point. But it’s not just about creating blogs and articles. Once the copy is on your site, you must analyse your content marketing tactics and see if the content you’re paying for is actually working for you.
We’ve seen this in practice on our own blog. Red Robot Media published a blog about TEFL Express, and it’s attracted thousands upon thousands of hits. That’s not the important bit, though. The real giveaway is how many clients we’ve attracted from a content marketing campaign.
By measuring stats and diving into analytics, you can decide whether the blogs you’ve commissioned from your freelance copywriter are promoting your company effectively. In the case of our TEFL Express blog, we have attracted some clients from it, but that was more an accident than a pre-planned marketing move on our part.
Social Media Examiner is a really good site if you need to learn more about content marketing and social media in general. There are an abundance of blogs on the subject, of course, but few have impressed me enough to subscribe. This website has. I thoroughly recommend it.
Last night I found this excellent article via their Facebook page. If your content is attracting hits but not converting those hits, it might be time to ask your freelance blogger to change tack, or give them a different subject area to cover.
Metrics to track your social media efforts (Social Media Examiner)