What is the Ideal Blog Post Length for Businesses?

What is the Ideal Blog Post Length for Businesses?
There is no magic formula for the perfect blog length. But if you want your page to rank well for SEO, you’re better off going longer. If you read the title of this article and crinkled your nose a little in a look of annoyed exasperation, don’t worry. I understand. I might as well be asking how long the proverbial piece of string is, right? There is no single, clear, definable answer to the question we're trying to answer. To use a well-worn phra

How to Increase ROI When Outsourcing to Bloggers

How to Increase ROI When Outsourcing to Bloggers
My colleague Paul recently wrote about outsourcing your blog to the perfect writer. In his post, he briefly touches upon the concept of writer briefing, and how different businesses outsource to bloggers. We work with dozens of clients on a weekly basis, and they all have their own approach to choosing the themes that we write about. No two companies are the same in the way they approach this. But getting the strategy right is key to getting ROI from yo
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