How to Brief Your Blogger For the Best ROI

How to Brief Your Blogger For the Best ROI

My colleague Paul recently wrote about outsourcing your blog to the perfect writer. In his post, he briefly touches upon the concept of writer briefing, and how different businesses order blogs. We work with dozens of clients on a weekly basis, and they all have their own approach to choosing the themes that we write about.

No two companies are the same in the way they approach this. But getting the strategy right is key to getting ROI from your content, as well as ensuring that the relationship between client and blogger is productive long-term.

3 Types of Brief

In his article, Paul mentioned at the three types of brief that we usually work from when we’re blogging for businesses. I’ll quote the details here for ease of reference:

  • Full, detailed brief: The client provides clear instructions on the topic and the angle for the blog, with a title and links to relevant material to research.
  • Title only: The client has a title or topic in mind for the blog, but the detail and the research are left to the writer.
  • Open brief: This amounts to not really providing a brief at all. The writer is left to come up with any topic they deem relevant, within guidelines agreed at the start of the service.

As with most content writing strategies, there is no hard and fast rule about which is ‘better’. But there are certainly pros and cons to each approach.

1. The Detailed Brief

Writing on paperFull briefs are precise guides with very little wiggle room for the blogger. Often, the client will do a fair amount of research to develop a full brief. They’re looking for the writer to pull everything together, rather than setting out to create their own narrative.

They’re looking for the writer to pull everything together, rather than setting out to create their own narrative.

Pros: The client generally gets what they want at the end, with very few change requests. That’s because the content writer doesn’t have that much space to deviate from the brief. This cuts down on the number of changes and can result in a faster turnaround for everyone, so better ROI on the project as a whole. It’s a good way to work if you have a very precise content strategy in mind.

Cons: The client can spend a lot of time duplicating the blogger’s work. That’s because the blogger will generally have to go out and retrace the client’s steps. Also, it’s not unusual for a full, detailed brief to be longer than the resulting blog; I have personally seen briefs of 1,200 words for a 500-word article. While there’s nothing wrong with being very clear about requirements, it can be inefficient to over-work the brief to that extent.

When should you supply a full, detailed brief? If you’re working as an intermediary for another company, and the content will be passed on to someone else, a full, detailed, brief can save you a lot of time processing changes. So detailed briefs work well for agencies that are under strict instructions. But avoid this approach if you’re trying to create a large amount of content. Writing a brief that’s double the length of the resulting blog simply isn’t a sustainable approach.

2. Title Only

ChecklistIf you have a pretty good idea about what you want to cover on your business blog, you can supply a list of titles or themes for your writer to follow.

You want to keep your writer on-topic while allowing them a certain amount of freedom to explore the subject for themselves.

Pros: Coming up with titles, or topics, is a quick and easy process. It gives the blogger an idea of what’s important to you, without pinning them down to a precise narrative, and it lets you have a say in the creative process.

Cons: Even though you’ve supplied a title, the writer doesn’t have anything else to go on. So you might get something back that wasn’t exactly what you had in mind. This can cause tension between client and writer. Perhaps the title didn’t provide enough guidance or wasn’t clear enough about the direction of the piece.

When should you supply a title? Title-only briefs are great for hands-off clients that still want to steer the topics on their blog. They also work well in the early days of the relationship when clients have lots of ideas. But as a client, you need to work with a blogger that you can trust. Put an agreement in place that specifies what happens if the content isn’t quite right. For example, maybe you could agree that minor changes are free, but major rewrites are billable.

3. Open Brief

Blank paperThe open brief is essentially a free pass for the blogger. You let them write what they want, within your niche, and you don’t steer the topics in advance.

They know your niche, and they know what you don’t want. But you don’t provide daily or weekly direction.

Pros: The open brief method is the fastest way to get a new blog started. As long as the blogger is working within pre-defined topic boundaries, you’ll get relevant content with the minimum of fuss. If you’re working with a lot of clients and ordering white label content, this approach lets you process a huge amount of blogs with barely any effort, therefore increasing ROI.

Cons: If you don’t provide a brief, you have little recourse if you receive a blog that you don’t like. You’ll have to work with the writer to fix the content, and you might have to pay for it. If you don’t trust your writer, or they don’t have full understanding of what you do, this is a risky way to work.

When should you supply an open brief? We recommend open briefs if a business doesn’t have the resources to constantly come up with content ideas. It’s also good for agencies whose clients are happy to let the content writer choose topics. But it’s critical that there is a relationship of trust. If the blogger goes wildly off-topic, you have the right to ask for the content to be changed. But if you just don’t like the topic that’s been chosen, it’s more of a grey area.

Research Doesn’t Always Cost Extra

The approach you take to briefing a blogger depends on your own resources, as well as your attitude towards your blog generally, and the relationship you have with your blogger.

But there’s an important point to remember.

Many clients approach us thinking that they’ll pay less if they develop a full brief. That isn’t necessarily true.

For example, we offer idea generation and research to the majority of our regular customers. The only time we charge for research is if the client specifically wants pre-sight of the entire piece before it’s written, or they want to comb through the data we’ve found for themselves. Typically, that would mean that we produce complete breakdown of the article, with links and sources. It’s extra work, so we charge for it. But it’s usually not required.

If you are providing full briefs every time, and it’s eating into your day, you might want to slacken the leash. When research time is part of the package price, you may as well let your blogger do it for you. And sometimes they can find data and facts that you may not have found elsewhere.

It all helps with improving your ROI on content.

3 Things You Should Always Control

ContractThere’s certainly an argument for trusting your content writer when coming up with ideas for blogs. But there are a few things we recommend keeping a close eye on, even if you’re relaxed about the article content:

  1. Pricing. You should have a pre-agreed rate based on the approach you want to take. For example, we bill the same rate regardless of the briefing method (unless we’re asked to do an exceptional amount of additional research or drafting, and in that case, we get pre-approval). But not all companies work this way, and you need to be sure that you’re aware of what something will cost you. If an article is going over-budget, you should work with your blogger to pull it back.
  2. Word count. The length of your blogs will usually be pre-agreed, and that will determine the usual pricing. If a topic warrants a longer word count, your writer should ask you for permission before they start the work. Of course, they may choose to supply a little extra content free of charge, from time to time. In that case, most clients wouldn’t complain.
  3. Deadlines. It’s important that your business blog is updated with fresh content regularly. If something needs more research, it’s going to take more time. Be clear about your deadlines and make sure your writer is on board with those deadlines.

How Do You Brief Your Writer?

I’ve been a professional content writer for 7 years. I’ve worked with thousands of clients, all with different approaches to briefing. There is no correct way to brief a blogger. But I’ve learned that trust is a big factor in productive relationships.

How do you brief your writer? Could you benefit from changing your approach? You might want to gradually move from a detailed brief to a more open style of working. It’s a very safe way to set out your requirements without exposing yourself to risk.

Briefing is a tough topic to draw a conclusion on. It’s really about what works for you and the company that you’ve chosen. But as a general rule, the less work you duplicate, the more productive everyone will be.

 

Could Your Blog Be Flagged as Fake News?

Could Your Blog Be Flagged as Fake News?

We’re only a few months into 2017, but already, it seems that ‘fake news’ could be the phrase of the year. It started out as a catchphrase on Trump’s campaign trail, but it’s now morphed into a snap criticism of pretty much any kind of content. If someone finds your business blog to be lacking in authenticity, it could be flagged as fake news, along with some of the web’s least ethical publishers.

Fake newsFake news outperformed real news during the US presidential election. And we’re all potentially susceptible. Researchers at Stanford’s Graduate School of Education found that young people are surprisingly bad at picking out truth from lies.

That’s why Facebook is introducing tools that allow content to be flagged as ‘fake’ by users. This content is then passed on to humans for review, and content that is deemed inaccurate will be marked prominently with a banner in users’ timelines. There are also browser plugins that do the same thing. But fake news spreads because of the kneejerk reaction to share it, and it’s going to take time before social media users change their habits.

For bloggers, this means accuracy and authenticity will be more important than ever, lest they be caught up in the fake news debacle. Fortunately, it’s relatively easy to elevate the quality of your content and make it distinct from fake news websites.

How is Fake News Defined?

Fake news articles are defined as ‘non-satirical news stories’, or good, old-fashioned hoaxes. Websites publish fake stories to generate large amounts of traffic, then earn money from the adverts embedded around them.

Fake news publishers are not alone in publishing stories for clicks. But during a time of heightened political tensions — such as a presidential election — fake news can also influence public opinion. One prominent example is Underground News Report, which has a long disclaimer paragraph in its footer. But to read the crucial part about its ‘satirical’ content, you’ll need to scroll past dozens of fake news stories about the Clintons, Trumps, and Obamas.

Worryingly, the longer the phrase ‘fake news’ is in use, the broader the definition seems to get. Trump has been quoted as saying that any poll that isn’t in his favour is fake news, and the phrase also been used as a badge of shame when journalists make a mistake in an otherwise factual report. It’s a messy situation, and one that businesses would do well to steer clear of.

Authenticity is Key in Blogging

Thankfully, there has been a marked improvement in the quality of content on the web over the last 5 years. In our experience, businesses are prepared to pay more for content than they used to, and they engage professional writers rather than paying for cheap content spinners that wreck your rankings.

But if journalists are struggling with credibility, this should be a warning sign to bloggers as well. There is another step change coming. And businesses that think that a blog is ‘just a blog’ are going to fall foul of it.

There’s nothing wrong with posting 500 words a week to market your products or services, but you need to invest some effort into those articles and really hammer out an authentic narrative. In an age of increased scrutiny and a need for better accuracy, this is an area that businesses need to work on urgently.

If you don’t have the resources to produce this kind of content in-house, you must outsource blog writing duties to an experienced writer; someone that is committed to fact-checking and producing high-quality content. This frees up your internal staff to do the jobs they really want to be doing.

Readers are increasingly demanding better blog posts anyway, so it’s a win-win for everyone when this happens.

5 Simple Ways to Improve Accuracy and Authenticity

Fake news can be amusing, but it can also cause genuine harm. In some cases, fake news is actually propaganda. Now, more than ever, it’s important to put a little more effort into your content.

1. Increase the length of your blog posts

It’s quite easy to waffle for 500 words and throw the result up as a blog post. This is what many fake news websites do. They know that it’s easy to fabricate breaking news stories, because people who read them want to be the first to share the post with their friends. These posts are also very short and easy to skim-read. As such, those fake posts go viral very quickly, which is why they are so profitable for the writers.

But it’s incredibly difficult to write 1,000+ words of fake content fast. And most fake news websites aren’t interested in producing anything like that kind of length. They just fire out short blogs as quickly as possible. This is a really key way to set yourself apart.

From today, aim to double the word count of the blogs you’re publishing so that you can explore topics in greater depth, and make your content look distinct from a typical fake news blog site. Yes: that means doubling your investment in blogging. But read on to find out how you can easily double its value, too.

2. Choose the Right Content Types

Do you know the difference between news posts and pillar content? Is your blog evergreen, or going stale within hours?

Choosing the right content types can help you to get more from your investment in blogging. A mixture of pillar and evergreen content, with some news and reviews, helps to cover all bases.

Additionally, we find that a thorough, data-driven blog post or ebook might cost two or three times the amount of a throwaway blog post. But it will far more traffic over time than a cheap, basic post, and is a much better use of your budget. For example, a post that I wrote here in 2011 is still the most popular post on the Red Robot website, and it draws at least twice the amount of traffic of the next most popular piece.

3. Keep Popular Posts Current and Accurate

If you want your old blog posts to pay dividends for years, you need to spend time revising them. A highly successful evergreen post can be thwarted by broken links, outdated research, or new strategies that supersede old advice.

Optimise your old blog posts to maintain their accuracy and give your whole blog added credibility.

This can also help you to squeeze longevity out of posts that would otherwise wither and die.

4. Back Up Claims With Real Sources

It’s important to back up claims in a blog with recognised, credible sources. Ideally, every claim should be linked. Look for research within the last year, and link to the primary source.

This is journalism 101, but bloggers are different animals. They sometimes link to sources that are disreputable, and this can contribute towards your site being included in a bad virtual neighbourhood.

So whenever your writer makes a claim, there should be a source, along with a natural link to that source. Hopefully, it goes without saying that the link should not go to a fake news website.

5. Always Name the Author

Clients still ask us whether blogs should be posted under a real name, a pen name, or the name of someone at their company.

Without exception, we recommend using someone’s real name (and you can use our writer’s name if they produced the content for you). Naming a real person helps to create authenticity and create a narrative. It also gives you the opportunity to add a byline for the author, which is one of the best ways to fend off accusations of hoax news.

Avoid posting blogs under your generic WordPress username (such as ‘admin’ or ‘xyzseocompany’). Not only does this look unprofessional, but exposing an admin username on a blog can increase the risk of a brute force hack.

Is Trust the New Click?

We live in an age of unprecedented access to information. In 2015, around 2 million blog posts were being uploaded to the internet every day. As long as there is money to be made from fake news, it will be published and consumed, because posts that go viral quickly tend to rise to the top of the pile.

Michael Kuntz, writing for NiemebLab, says that “trust is the new click”. Authenticity is important, and as Facebook and other platforms start to fish for fake news, you need to avoid being caught up in the net. The better your content, and the better your authority on a subject, the better chance you have of building trust with your readers.

From Pillar to Post: 7 Ways to Vary Your Blog

From Pillar to Post: 7 Ways to Vary Your Blog

We’ve previously written about developing themes as part of a content strategy , but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them.

For small businesses, there are seven content types that we are asked to provide on a regular basis. To vary your blog content, and keep your readers engaged, cycle through these seven content types as you plan out your topics and approach.

Content Type 1: Pillar Posts

Pillar posts get their name from their purpose: they prop the website up over time. While your static service pages tell people what you do, the pillar posts should prove how well you do it. They are the shareable, detailed, high quality blogs that will help your blog gain traction, and are absolutely essential in your content strategy.

When formulating ideas for pillar posts, remember the golden rules:

  • Pillar posts should not go out of date, ever. Look for evergreen topics that will stand the test of time
  • Attract your most valuable, high-spending customers and give them a call to action in the post
  • Write high quality content that earns high quality links
  • Publish pillar posts that will be shared, time and time again

If you have a set budget, plan to allocate at least half of it to developing excellent pillar posts. It’s never too late to add them, and once you do, they will bring in traffic effortlessly for months.

Content Type 2: PR and Case Study Articles

A couple of years ago, news articles were a very trendy way to get daily hits. These short, sharp news articles were useful a way to keep your blog updated frequently, and a way to attract traffic in short bursts, without spending money on longer articles.

However, despite being inexpensive, news posts are rarely a great investment. They date quicklyChat Bubbles on Social Technology and Internet Set and competition is fierce. In fact, they are the opposite to pillar posts: the offer very little long-term appeal.

If you want to post news to keep the blog fresh, write news about your own business instead. The blogs you publish can reinforce your PR campaign and act as useful case studies, without necessarily chasing the same traffic as everyone else. Use press releases to inform the blogs, or write about recent achievements. Case studies are a great way to promote your own work, and publish photos of what you’ve achieved to date.

Content Type 3: Lists (With a Caveat)

The list post, or (cringe) ‘listicle’, is a favoured format of many bloggers and businesses. A list a really easy way to give the reader a compact, fun reading experience with a predictable time for consumption, and the list title also sounds snappy in a headline, making it great for social sharing.

The main problem with list posts is that the sections are too short to offer anything new in the content. If your list contains 5 items (or more), and the blogger is writing to 500 words, there simply isn’t space for detail, and that’s where the value is lost.

If you like lists, go the extra mile. Aim for a top 19 list, instead of a top 5 list. Or a top 101 list. Make your top 5 list 2,000 words long instead of 400 words long. Break it up: post your top 5 list as five serialised blogs over the course of a week.

To be clear: we’re not against list posts. We supply lots of them! But we’ve seen thousands of blogs on the same topics, all crammed into 500 words. Do something different: give your list longevity.

Content Type 4: Commentaries and Controversies

Many entrepreneurs have built their business on being their own person, and doing things their own way. Look at Lingscars: Ling Valentine is furiously independent, and has broken every rule in the PR handbook. This is her strength, and her USP. On a smaller scale, I’ve written some personal opinion pieces for the Huffington Post – and some opinions were certainly more popular than others.

Everyone should be true to themselves in life, and in business. That applies to blogging as well. Any opinion or commentary content should be:

  • Directly relevant to your business and industry
  • True to your own beliefs
  • Unlikely to offend your customers
  • Published with genuine intentions – not simply as clickbait

Commentary and opinion blogs can build bridges to customers, but they can also burn bridges if you’re not careful. Don’t post anything you don’t stand by 100 per cent, and think carefully before hiring a ghost writer for these posts unless you’re willing to check and edit every word.

You can always run a separate Tumblr or Medium blog for your personal rants, if you’re not sure about putting them straight onto your business website.

Content Type 5: Frequently Answered Questions

Running a business is about building relationships, and a successful relationship often requires you to answer the same questions 16 times a day. If you’re a sole trader, you know this already. Have you thought about using these questions to drive your blog?

If there’s something you’re repeatedly being asked, and you’re tired of explaining it via email, it’s a clue that your website isn’t giving people the detail they need. It’s also a golden opportunity for getting some long-tail keywords onto your website, helping to boost highly targeted traffic.

You don’t have to label these posts as FAQs, necessarily; you can just put a spin on the content by posting them in a question format. This gives them a list-like appearance, which can help to break up other posts.

Content Type 6: Trade Secrets

During blogger outreach, many companies seek out credible influencers. Influencers are people that know their stuff and have authority in their niche. These people have built traffic, and gained trust, because they know how to inform an audience.

Information is incredibly valuable, and some of the most successful bloggers in the world have become celebrities by proving their expertise on their blog. It’s important to have a laser-sharp focus on the type of audience you want to attract, so you can offer solutions that are relevant to the reader.

Giving away information for free is risky – sure. But insider information proves that you know your stuff, and you’re sincere in your intentions and professionalism. The key is to write for your customers, and avoid writing posts for your peers.

Content Type 7: Questions and Surveys

Most people who read your blog posts will never post a comment. We’re so used to skim reading, we often miss the call to action. And we can be so fatigued by poor quality, we expect little from blogs, and barely engage with the content.

Rather than asking for comments, open your blog up for opinions. It sounds the same, but there is a difference: instead of asking them to respond to your opinion, let them give their opinion freely.

Blog comments, surveys and question posts can inform your next phase of a content strategy, as well as giving you a chance to find out who your readers are. If you’re finding it difficult to gain traction, a contest for an incentive – like a gift card – can encourage people to feed back.

Don’t Forget: Continual Improvement

Managing a blog is extremely time consuming, and maintaining constant effort is sometimes difficult. Not everyone is a natural writer, and it can be difficult to find the time. Despite that, it’s important to maintain quality, keep publishing regularly, and vary the type of content you post.

If you’re finding it difficult to keep up with your competitors, there are people out there who can partner with you and help with:

  • Content strategy
  • Topic and title ideas
  • Content frameworks and templates
  • Writing, editing and proofreading
  • Keyword research
  • Scheduling and layout
  • Sourcing images
  • Reviewing and refreshing old content
  • Developing a complete inbound marketing plan

According to HubSpot, 92 per cent of customers that blog multiple times a day attract customers through those blog posts. Inbound marketing works. Content is its cornerstone. Investing in your blog is a failsafe way to increase website traffic, and including a variety of styles and topics will keep people interested in what you say.

Order blogs instantly with Artic.ly

Order blogs instantly with Artic.ly

7460433282_a4bfb72040_oRed Robot Media has expanded over the last four years, and we produce a diverse range of content types, from manuals and white papers to videos and training. Despite that, the humble blog post is still our most popular product, and we spend more than half our time blogging for businesses around the world.

Artic.ly is a new website that makes content ordering easier, faster and safer. It’s brand new!

Here’s how Articly works:

  1. Simply select the content type and quantity to get an instant quote: no emails, no calls, no live chat.
  2. Happy with the price? Check out and pay using PayPal, card or Bitcoin.
  3. We deliver your blogs ASAP.

All of the content ordered through Articly is written by Mathew or Claire here at Red Robot Media. We expect to take on more writers in time. When we do, we’ll maintain the exceptionally high standards that we currently offer when you come direct to us, and everything will undergo full quality control before it’s sent back.

If you’re tired of ordering content that fails to make an impression, Articly is the site you’ve been waiting for. It’s quick, easy and reliable, and you’ll always receive engaging, original content from our team.

[Image: Flickr, SEOPlanter]

How to Write Articles That People Share

How to Write Articles That People Share

BSUSMThe internet is awash with basic ‘how to’ articles about social media.

When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts and a featured image – you get the idea.)

But some of my clients wonder why these tips don’t work for them. It’s not because they’re doing anything wrong. They just haven’t thought their strategy through in enough depth. They’re ordering quality content from me, but they’re not joining that content up with anything else.

Even the highest quality articles won’t automatically attract shares and Likes, and getting traffic to an article is more difficult than posting it on WordPress and sharing it on Twitter. You need to have a plan in place, and you need to commit long-term to the success and growth of your blog.

Here’s a 7-step checklist to writing the kind of content that gets shared.

Create the Best Possible Content

Starting with the basics, then. The first factor in getting shares is the quality of your content. That won’t come as too much of a surprise to anyone.

But what do we mean by ‘quality’?

  • Come up with an original idea. The internet is awash with articles about getting more followers on Twitter, for example; if you don’t have a radical new strategy, don’t write yet another article about the same thing.
  • Hone the title to perfection. The title is the only section of your article that everyone will see. It’s the elevator pitch for the content and it needs to sell it well. For inspiration, look at the way the Huffington Post words its article titles.
  • Don’t go crazy with keywords. Your content is for humans, primarily. The days of stuffing, anchor text links and keyword density are over. Choose one or two keywords, work them in naturally, add some long-tail keywords and go for some natural variations. If you’re a decent writer, this should come easily to you.
  • Plan the article before you begin. Develop a logical flow to the content and flesh it out once the framework’s there. Aim take the reader on a journey from A to B via a route that makes sense.
  • Check your facts. For example, in a ‘how to’ article, make sure the advice you’re giving is up-to-date and accurate.
  • Check your grammar. If you’re writing for a professional audience, a misplaced apostrophe could lose you a reader right away. Grammar Party is a great resource.
  • Keep it professional. No derogatory remarks about peers, clients, suppliers or third parties.

Pay Attention to Style

Every writer develops their own style over time, but you’ll inevitably be influenced by the content you read. It’s important to try to set yourself apart from the crowd and impart some personality.

  • There’s nothing wrong with being authoritative, providing you’re confident in your assertions and you really know your stuff. Writing about your niche will help you to develop an authoritative tone naturally.
  • Is it appropriate to use words like ‘awesometown’ in your company blog? Is your content dense with corporate words like ‘solutions’ that don’t feel right? The tone you need will depend in your industry and audience; make sure you pitch it at the right level.

Structure Content For Easy Reading

Articles need to be laid out the right way to be appealing. Densely packed text is incredibly off-putting, so pay attention to your blog layout.

  • Make your content scannable: introduce white space and larger fonts. We need white space to read comfortably.
  • Use headings properly. There should only ever be one H1 tag on a page.
  • Bullet out any content that lends itself to being bulleted. Likewise, number any steps that need to be carried out in a certain order.
  • Always include at least one image. iStockPhoto offers images for free, and for just one credit; it’s not as expensive as you think.

Increase the Word Count

Although there’s technically no ‘best’ length for an article, it’s impossible to squeeze an authoritative piece into 300 words. Assuming you’re trying to produce quality content, you need quantity, too.

  • If you have a limited budget, don’t be tempted to post  short blogs so you can achieve a more frequent schedule. Spend your money on fewer, longer articles of a higher quality.
  • The longer an article is, the more authoritative content it’ll include, and the more useful it’ll be as a resource. That means more incoming links, Likes and shares.
  • Use short articles only for news or current affairs (where your sole aim is to get short-term traffic).

Add Links

Blogging and linking go hand in hand, but linking is often abused. (I’ve lost count of the number of times I’ve been offered money to embed a link in a blog; naturally, I never, ever do it!)

Linking is a touchy subject in SEO, but stick to these rules and you shouldn’t go far wrong.

Check Your Blog and Hosting

Now your content’s done, it’s time to make sure your CMS and hosting is up to the job.

  • Make sure your web hosting could cope with an increase in traffic. If an article went viral, what contingency plans are in place? Would your site disappear? If so, get a backup plan in place, or set up a CDN.
  • Watch visitor behaviour in real time using a package like Lucky Orange. Tweak your layout to make it easier for visitors to find more content on the same theme.
  • Use a service like Pingdom to make sure your server’s general uptime is good. There’s no point sharing content round the clock if your server’s going down when you’re not paying attention.

Share Your Own Content

Finally, it’s time to kick start the sharing process. This is always the tricky bit. Be prepared to invest a little time in getting the domino effect started; it takes more than one tweet to get traffic.

  • Share content more than once on your own social media channels. For example, on Twitter, share in the morning and afternoon to see what works best.
  • Share your content alongside other quality articles that your readers will enjoy; give it a context and put it in good company.
  • Use a service like Buffer to experiment with different sharing times automatically.
  • Make sure content is easy to re-share by placing social media buttons on every page.
  • Spend time building a healthy following on social media: it makes the sharing part much easier.

More Content Tips

Need more advice about creating quality content? Get in touch with us today.

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