Why You Need A Specialised Blogger for Your Business

Why You Need A Specialised Blogger for Your Business
To be successful online, there are a few must-do things every business needs: a great social media presence, a professional website, a successful SEO strategy, and a regularly updated blog publishing relevant, informative content for your audience. It’s this last point that we’re going to be focusing on today. If you haven’t already started a blog for your business, you’re missing out on the chance to generate major traffic, customer loyalty, and repeat

Why Quality Content Matters for Your Website

Why Quality Content Matters for Your Website
In a previous blog post, I started with a well-worn phrase in marketing - Content is King. It is a neat little saying. But what does it actually mean? In that article, I used the importance of well-written content to justify my argument that it was very much worth hiring a professional to get it right. I did not, however, go into the whys and wherefores of the importance of high quality, professionally written content for your business website. So I tho

How to Increase ROI When Outsourcing to Bloggers

How to Increase ROI When Outsourcing to Bloggers
My colleague Paul recently wrote about outsourcing your blog to the perfect writer. In his post, he briefly touches upon the concept of writer briefing, and how different businesses outsource to bloggers. We work with dozens of clients on a weekly basis, and they all have their own approach to choosing the themes that we write about. No two companies are the same in the way they approach this. But getting the strategy right is key to getting ROI from yo

Could Your Blog Be Flagged as Fake News?

Could Your Blog Be Flagged as Fake News?
We're only a few months into 2017, but already, it seems that 'fake news' could be the phrase of the year. It started out as a catchphrase on Trump's campaign trail, but it's now morphed into a snap criticism of pretty much any kind of content. If someone finds your business blog to be lacking in authenticity, it could be flagged as fake news, along with some of the web's least ethical publishers. Fake news outperformed real news during the US president

From Pillar to Post: 7 Ways to Vary Your Blog

From Pillar to Post: 7 Ways to Vary Your Blog
We’ve previously written about developing themes as part of a content strategy, but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them. For small businesses, there are seven content types that we are asked to provide on a regular basis. To vary your blog content, and keep your readers engaged, cycle through these se
Show Buttons
Hide Buttons