The value of content is something I get really vocal about. You might have noticed if you’ve read my previous blog on the subject. Yes, SEO copywriting can be cheap – particularly if you buy it from a freelancer ‘sweatshop’ or content factory. But fair pay is always the best way to go, and you’ll always get a better result that way.

If the content on your site is well-written and engages your customers, you have the copy writer you’re looking for. If your writer is dashing it off for a few quid an hour, you’ll almost certainly have to pay another SEO copywriter to put their mistakes right. The key is to find a SEO copywriter you can afford who covers your subject well and provides value for money, even if you have to pay them a little bit more than the sweatshop company. This is the kind of copywriting service we aim to provide.

I’m all for SEO copywriters being paid well to do a good job, and I like to think the rates we charge aren’t extortionate for the quality of what we produce. This is a great infographic that explains the difference between ‘sweatshop’ SEO copywriting and the really good stuff you can get (from people like us) at a very affordable price. I found this randomly on the Red Robot Media Pinterest so I hope the authors are OK with us linking to it here!

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Claire Broadley

Technical writer, blogger, and editor at Red Robot Media
Claire Broadley is CEO at Red Robot Media and Lead Editor at She is a professional tech blogger writing for a range of publications on online privacy, consumer technology, and small business services.
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