Website content writers create the text that fills the static pages on your website. This content is critical because it describes your services, your company, and your individual team members. Good quality website content is essential in converting customers and appearing in search engine results.
It’s important that your website content writers create accurate and up-to-date copy. It needs to appeal to potential customers and drive them towards conversion. And your website content needs to be highly optimised, without using risky black hat tactics.
Our website content writers are experienced in writing optimised website content for a range of businesses in different industries. If your site needs a content refresh, we’re here to get it done.
We Write For Searcher Intent
Website content has two purposes: it needs to appeal to search engines and humans at the same time.
It’s not just about keywords. Over the last few years, Google has become very good at understanding concepts, and that requires a much more skilful approach. You need a website content writer who can content relevant to a wide range of searches.
Sure, stuffing keywords into your content may work for a while. But it may also cause serious SEO problems. For small businesses, location awareness and long-tail keywords are a far better approach.
While keywords guide our website content writing, we don’t obsess over keyword density. Instead, we look at themes that your customers will be looking for, and we embed those themes and concepts into every page of your site.
If you’re already working with an SEO agency, and they’ve done keyword research for you, we can take inspiration from those keywords to develop meaningful phrases and themes. This approach lets us tackle the bigger picture that keywords alone cannot tackle.
Website Content Writers Purge Duplicate Content
When you first start out with your business, it can be difficult to write your website content. Often, businesses borrow ideas from their competitors to get started.
But search engines are very good at picking out plagiarised text, and any duplication could land you with a penalty.
Hiring an SEO copywriter helps to bring fresh eyes to your niche. It ensures that your website is completely unique. And it ensures that you get your brand personality across.
If your website content needs a fresh look, contact us today to get started.
Your website content writer
Paul Newham is an experienced website content writer, PR expert, and journalist. He works on website content for dozens of UK businesses, and also supplies blogs and ebooks. Read more.