To be successful online, there are a few must-do things every business needs: a great social media presence, a professional website, a successful SEO strategy, and a regularly updated blog publishing relevant, informative content for your audience. It’s this last point that we’re going to be focusing on today.
If you haven’t already started a blog for your business, you’re missing out on the chance to generate major traffic, customer loyalty, and repeat conversions. Consistently publishing great content on your blog has a huge number of benefits, including:
- More traffic
- A more engaged audience
- Increased trust
- The definition of the author as an authority in your field
- A good reason for customers to return to your site.
For many businesses, dedicating the time required to produce first-rate content every single week just isn’t possible. Employees have too many other responsibilities and business owners may not have the writing ability to produce high-quality content that your audience will enjoy.
And this often leads to one of three routes: doing a half-hearted job in-house, hiring the cheapest writer possible, or investing in a specialist, passionate blogger to take your website to the next level.
One of these options is clearly not like the others. In this article, we’re going to cover exactly why your business deserves a passionate, experienced blogger as the driving force behind your content production.
Why Find a Specialised Blogger?
Each one of our writers has their own specialisms — from SEO and marketing to technical manuals. We use this knowledge to ensure our clients are assigned the best writer for their needs, keeping our writers passionate and happy about the work they’re doing, and giving our clients the quality, informative content their business needs.
A specialised blogger will have a portfolio of work in your field, and examples of published articles that highlight this specialism. The worst way to find the best writer for your business? Focusing on nothing but the price! We all want a good deal, but when it comes to content, the cheapest rate most certainly isn’t the best rate.
It sounds like common sense to hire a content writer with a specialism in your field, but many businesses prefer to pay low rates for a run-of-the-mill writer, and their content suffers as a result.
A specialised blogger can add a highly valuable perspective to your blog posts, taking business ideas, trends and themes and creating articles that people in your field and, more important, your customers, will understand, enjoy, and engage with.
A blogger with no previous experience in the subjects they are required to write about will take far longer to produce a piece of content for you than a specialised blogger.
Imagine the research, reading, digesting and understanding necessary for a complete beginner to your field to create an authoritative article. It’s rarely an efficient way to run a business blog.
Now, imagine how much faster a blogger with experience in your field will take a brief and run with it, already aware of the sources they need to seek out to produce a first-rate article for your website.
A More Engaged Audience
Most people reading a blog article online are looking for specific information. Think, what type of content is your audience going to engage with more — an article with little more understanding of a topic than the reader? Or a long-form, authoritative article that provides total answers to every question the reader may have?
Putting the effort into creating evergreen content reflects well on your business, and will make you stand apart as an authority in your field. In turn, this will help to build a far more engaged audience for your business, with your name sticking in their mind thanks to the informative content you provide.
Long-form content that answers a question for your customers is instantly going to drive more traffic to your website. The better your articles, and the more frequently you create them, the better chance they have of being ranked well search engines. That means you have more organic traffic bring driven to your website through your blog.
The more traffic you have, the more people you are exposed to – increasing your chances of growing a loyal, engaged audience that will have your business’s name in mind the very next time they’re in need of your services. Blogging is a great form of B2B marketing, and using an experienced blogger for your content is one of the best ways of ensuring the content your produce really pays off.
Get Ahead of Your Competition
If your competitors are producing content themselves (and probably struggling for time in doing so), hiring a specialised blogger can do wonderful things for your business.
Quality, informative content will not only make your business stand head and shoulders above your competitors as an authority in the industry, but it will also naturally drive more traffic, and therefore more loyal, satisfied customers to your digital doors.
If you start producing great content by using the services of a professional business blogger, you’ll be building a solid asset that in just a few months will be hard for your competitors to replicate and compete with.
Hiring a specialised blogger for your business is a far better investment of your money and resources. If you’re not yet blogging for your business, or haven’t committed to a regular publishing schedule, find a passionate, specialised blogger for your business. The results you’ll see from quality content written with understanding and experience is miles beyond any results you’ll see from a writer that doesn’t fully understand what you do.
This article was rewritten and updated after its original publication in March 2013.