Our copywriting portfolio has not exactly set a shining example of what we can do – until now!
Yesterday we invested some time into setting up a new copywriting portfolio on our website. It’s powered by Pinterest, one of our favourite social networks. The portfolio page allows you to see a diverse range of copywriting and technical authoring content from one tidy screen.
Pinterest is a great site for sharing screenshots and images, so we thought it would be a really good platform to display our copywriting work in a very visual way. Rather than providing flat PDFs, Pinterest allows us to showcase our content writing and copy in context on the page, and it demonstrates the variety of ways our content has been used on a wide variety of sites.
I’m nervous of using Pinterest for social media marketing. I’m not a big fan of the recent pollution of the site by social media marketing ‘gurus’ posting an endless stream of trendy infographics, but hopefully our use of the platform is a little bit more creative. We’re often asked to provide examples of our work in a real-life setting, and Pinterest does that really well. We have also put some thought into the way we’re using the site so as not to spam people with screenshots every few minutes.
We’ll be adding more examples of our copywriting work to our Pinterest boards in the coming weeks. In the meantime, please keep sending your feedback about our work and our website: we’re redeveloping the look and feel at the moment, and your comments really help us to improve.