When pricing business blogging services, it’s important to ensure you’re getting what you paid for.
Here’s how we build our prices.
Requirements for Blogging Services
We will initially quote you a block price for the blogging services you ask for. (We don’t charge for time to the minute, since we find that it’s difficult for clients to budget for.)
Our minimum price is for a 500-word blog; we’re happy to write shorter blogs, but the price is the same as a 500-word piece.
The price for blogging services can vary from client to client, according to:
- The industry, sector or market
- The level of technical detail in the blogs (if any)
- The amount of control you want to retain
- The quantity of blogs you need
- Whether you need us to travel
If you need more than 500 words per blog, we will simply scale up this base price accordingly. In other words, a 2,500 word ‘how-to’ article will cost five times the base price.
Each blog is written using correct H1, H2 and H3 headings as standard, and will meet or exceed the word count that you have paid for (including heading text).
Titles and Topics
A couple of weeks ago, we wrote about content strategy for SMEs. We discussed the ways businesses can plan blog topics and maintain engagement over a longer period.
Strategy is critical, because when we start working with a new client, we normally ask them to supply the first set of titles and themes. Sometimes, we are also given a framework for the blogs. This helps us to understand your requirements and vision.
From that point, we can work to your content strategy, or work with you to define topics on a rolling basis.
There may be a small fee for strategy development, depending on the level of involvement you need from us. If you define your own titles, you simply need to supply those at the start: we’ll do all our research based on the title you have chosen.
To Link, or Not to Link?
From an SEO perspective, internal linking has been shown to boost your visibility. It’s important that internal linking is used naturally, and sensibly. We’ll take care of that.
There are reasons not to link, too:
- Some clients prefer us not to link to external websites at all, in case they lose traffic to a competitor (although we can nofollow, if you prefer)
- There may be an auto-linking plugin in place, and our manual links may screw up the formatting
- Brands don’t want to imply trust by linking to sites they haven’t approved
- SEO analysts want to ensure that only a few links are followed, and the rest nofollowed (or vice versa); it’s sometimes easier for them to create the links themselves
- There’s also a valid user experience argument, since links can be distracting. They can take a reader on a tangent, never to return.
Whatever kind of linking strategy you have, we’ll work with you to define it.
Usually, there is no cost involved in linking, but we need to know your preference when you enquire about blogging services.
Images and Screenshots
It’s important that blogs are aesthetically pleasing, and successful social media campaigns require a focus on appealing images. Every time you use an image in a blog, or as a featured image, you must be sure to credit the creator.
We normally provide text only, but if you want us to source pictures, there are two categories they can fall into.
Type 1: Photos, Vectors and Drawings
There are two ways to obtain photos and illustrations:
- Find free images for commercial use using Google Images or Flickr
- Pay for stock images from a site like iStock
In both cases, there is an admin overhead for finding an image that fits with the post content. It takes far longer to find a good free image than it does to find an image on iStock, so you’ll need to weigh up the likely cost of both.
Type 2: Application Screenshots
For technical blogs, we can take screenshots of your documentation or application. There are no cost burdens for this, providing that you own the copyright for the application.
Screenshots are provided free, providing we don’t need to add extensive annotations or perform edits.
Quantity and Frequency
Most clients come to us with an initial requirement for a couple of blogs. They then order a set number per month, on a rolling basis.
Our approach is simple: we don’t tie you into blogging services you no longer need.
Initially, we suggest a blogging trial to ensure everyone’s happy with the blogs and the strategy. We then work from month to month.
If you send us a large volume of work, we can provide blogs on a retainer. This tends to be easier to manage, and slightly more economical. Typically, we expect to provide a minimum of 20 blogs per month on a retainer agreement, so this is ideal for digital marketing agencies working with a range of clients.
Blogging as a Service
Increasingly, small businesses are finding that blogging administration drains their resource. We can provide a complete business blogging package that includes:
- Blog topic formation
- Content writing
- Images, illustrations or screenshots
- Layout in your CMS
- Keyword checking and on-page SEO
- Scheduled publication
- Social media management
- Metrics and measurement
- WordPress blog hosting on our UK server, if you need it
Get Your Blogging Quote
While blogging sounds like a fairly standard service, there are a lot of variances between clients.
That’s why we don’t publish set blogging prices.
If you’d like a customised quote for blogging services, please contact me for a chat today.
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