We’ve recently set up an email list to send new and existing clients exclusive offers and updates.
Before composing our first ‘real’ Red Robot Media newsletter, I picked up a slew of helpful tips from this excellent SEOMoz blog post. I’ve written plenty of email newsletters for clients, but this post threw up some interesting points that I hadn’t considered before, such as the number of paragraphs an email should have in order to create maximum impact.
Some of the advice here is actually just good practice for web content writers, so anyone should be able to get some value from it.
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