Guest blogging is a hot topic. It’s seen by many people as a way to get quality inbound links, and in that respect, it does work.

But in the feverish rush to hire guest bloggers, many people are resorting to hiring article spinners – people who rip off content for as little as $1 an hour.

Companies generally do this to populate blogs with cheap content as quickly as possible.

Today, Google published a brand new video warning about the dangers of article spinning and poor quality content. Just posting guest blogs isn’t enough: the writer you hire needs to create content that’s worth reading.

My View on Guest Blogging

I’ve blogged several times about how much I enjoy guest blogging for clients. I’m sure the number of guest blogs I write will continue to rise, and I really enjoy the challenge of taking on varied topics.

It’s important to supply the best possible quality content for guest blogging projects so that clients benefit from the inbound link. That’s the whole point. Spin content, or use cast-off content, and you could be penalised.

If you’re looking at hiring a guest blogger, you need to keep an eye on the quality of the posts they produce. Make sure your writer is up to the job, and ensure that the work they’re sending you is of the highest quality.

Further Reading

Here are a couple of blog posts I’ve written about article spinning:

And a few of my recent guest posts:

 

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  • Gary Taylor

    This is so true Claire, I had a twitter conversation with Matt a few weeks ago to clarify his stance on it. They (Google) are specifically looking for content which is low quality and blatant SEO fodder…Clearly content by high authority authors which is then linked to from other relevant and high authority sites is still considered ok. At the end of the day it just comes down to writing good content for your users not for the search engines

    • You’re totally right. It’s such a simple concept really: quality wins out. Google are making it harder for people to game the system, and I really love them for that. Ultimately, all of the content produced by spinners will need to be replaced anyway. It beats me why people even bother to pay for it since it does so much more harm than good.

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