Advertisers and marketing teams use all kinds of linguistic tricks to make products appeal to us, and as copywriters, we have to pay attention to these tricks to create effective content marketing strategies for our clients. But sometimes it feels like things have gone a little too far. Now cosmetics come in man-size packaging, the race is on to find the right tone and language to advertise ‘female’ products to a male audience, and the gender split of language has reached new heights.

This blog from @unfortunatalie is a brilliantly wry comment on the gender split in copywriting and content marketing; she’s dug out some real classic products, including the incredible Macho Muesli made by Jordan’s Cereals a few years ago.

Remember: “Real men don’t smell of berries. Real men smell of fennel and bricks!”

@Unfortunatalie: Gendered Marketing Really Gets on My Tits

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Claire Broadley

Technical writer, blogger, and editor at Red Robot Media
Claire Broadley has been a technical author and web content writer at Red Robot since 2010. She contributes to dozens of websites, focusing on consumer technology, online privacy, digital marketing, and small business topics.
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