When a client hires a freelance blogger from Red Robot Media, we always ask them how they want to brainstorm ideas for topics.

Sometimes the client likes to give us a fixed list of blog titles, each with their own bullet points and resources. Other clients are happy for us to come up with our own themes, particularly tech and gadget blogs. (This is the way I choose topics for the Huffington Post).

For many clients, thinking of topics is half the battle of running a blog, so I can understand why a hands-off approach works better for them. Others prefer to keep a tight rein on exactly what’s being published to their website. Either approach is fine. But one way or the other, you need inspiration.

What should I cover on my blog?

If you’re not sure what kind of topics your freelance blogger should be covering, this post on the V3 blog is a good place to start. There are five key areas suggested here, and they all have there merits.

Having said that, there are two types of content I would personally handle with care.

Trends. Writing news articles is always good. Writing about trends purely to harness hits isn’t really a strategy I’d recommend. If you run a cloud computing service, there’s no point in blogging about an unfortunate celebrity mishap, for example. Your readers will see through this straight away, and you’re unlikely to attract the kind of audience you’re looking for if you digress massively from your core theme.

Rants. Ranting on a blog is off-putting. Mathew and I were recently researching ideas for our wedding, and we came across a website which looked very promising. The blog, however, was full of strange off-topic moaning and ranting about tax and finance. Being critical and offering an opinion is great, but pure negativity isn’t the best way to put your best foot forward, and it can give new visitors a bad impression. The best way to approach work as a freelance blogger is to write about things that interest you. This can make the difference between a tedious blog and a really well-researched, lively article.

Have you considered a video?

Blogs are great, but it pays to diversify. A video is a good idea if you need to break up a blog with some fresh new ideas.

One type of content you shouldn’t neglect is video content. It helps with your SEO, it helps your customers, and it helps to highlight your website in Google searches. If you’re thinking of offering video content on your website, we can help create a marketing video just like the one on our homepage. Just ask us for a quote. And if you need a freelance blogger – drop me a line.

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