What are Long Tail Keywords, and Why Are They Important?

What are Long Tail Keywords, and Why Are They Important?
Selecting the right keywords is of utmost importance to its success. But it's long-tail keywords that are particularly valuable to small businesses. What Are Long Tail Keywords? Unless your website is very established and has built up a significant amount of credibility, the chances of ranking high in search results for a very competitive keyword like "dog toys" or "laptop computers" is very low. That's why it's important to focus on long tail key

Reconfirm Your MailChimp List for GDPR in 10 Minutes

Reconfirm Your MailChimp List for GDPR in 10 Minutes
Hooray! GDPR is almost here! And you might be one of the thousands of businesses wondering how on earth you should reconfirm your MailChimp email list, and how you'll ever find the time to do it. MailChimp does have some GDPR tools, but these are basic, and they don't offer you a super-easy way to refresh your list. (Which they should!) Here's the quick trick we used to: Reconfirm subscribers Capture those confirmations permanently Seamles

Why Quality Comes First in a Content Audit

Why Quality Comes First in a Content Audit
In this post, we look at why quality across all of your web pages matters for your search rankings, and the role of content audits in helping bring a site up to scratch. It’s official. Kind of. As far as anyone can be certain of anything in the murky world of SEO, we can now work on the assumption that search engines take a whole site snapshot of quality into account when determining rankings for individual web pages. Quality content matters Digit

How to Use the New WordPress GDPR Tools

How to Use the New WordPress GDPR Tools
Businesses have been scrambling to write GDPR privacy policies and update their mailing lists for GDPR. In the rush, you might have missed the new WordPress GDPR tools that are designed to make your website compliant. Here's a quick guide to the new WordPress GDPR tools and settings. About the New WordPress GDPR Tools WordPress has been mulling over GDPR for a few weeks. Like most of us, it's left the actual roll-out of its tools until late, so si

How to Quickly Write GDPR Policy Documents

How to Quickly Write GDPR Policy Documents
After all the talk and anticipation, it has finally arrived - the General Data Protection Regulations (GDPR) have come into force across the EU. To stay compliant, you'll need to write and maintain GDPR policy documentation. This blog outlines the basics. A Brief Introduction to GDPR The GDPR is the biggest shake-up of data protection and privacy laws in a generation. The main aim is to bring data regulations up to date with advances in digital te
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