Red Robot is Moving Back to Leeds – A Little Housekeeping

Red Robot is Moving Back to Leeds – A Little Housekeeping
After a very rewarding time occupying our little office in Wharfebank Mills, we're moving on from Otley, and back to base in Leeds. Family commitments are one reason for the move, but there are also the continual, lingering unknowns to contend with thanks to Brexit. The news doesn't seem to be any more promising for very small businesses like ours, and it is increasingly apparent that battening down the hatches is a wise move. We started Red Robot

A Complete Guide to Creating Business Content in 2019

A Complete Guide to Creating Business Content in 2019
Are your marketing and SEO advisors saying things like “content is king”, and “what’s the content strategy behind our core objectives?”. Content is the words, images, and multimedia you post on your website; it's stuff to fill a blog section with, stuff to post on social media, stuff to populate and publicise all of your digital channels, and so on. You Can't Ignore Content in 2019 Content exists for three reasons: Web pag

8 Basics You Need to Launch a Business Website

8 Basics You Need to Launch a Business Website
Got a killer idea for a new business venture? Ready to dive head first into the exciting world of digital commerce with an innovative online model? Great - it sounds like you're at least halfway to joining the entrepreneurial ranks. Many would-be business owners start to run into stumbling blocks as they think through how to turn their dream into a reality. One of the biggest concerns is about producing and launching a company website. Starting a busi

8 Reasons Press Releases Still Matter in 2018

8 Reasons Press Releases Still Matter in 2018
So when it is so much easier to post a blog to your own site than email an editor only to have yet another story rejected, is there still a role for the humble press release in today’s digital world? We believe so, yes, and as we celebrate Red Robot’s 8th birthday, we’ve sifted through eight years of press release writing experience to come up with eight reasons why. The History of Press Releases Before websites and blogs made every business a pub

8 Ways to Get Quality Blog Post Topics

8 Ways to Get Quality Blog Post Topics
Over the past eight years, we've noticed that 99% of our blogging clients have one thing in common: they have real trouble coming up with topic ideas for their blog. If managing your business blog yourself, here are a few hints from our blogging team. 8 Blog Topic Generation Tips We offer free blog topic idea generation for all of our clients, so we know how to come up with hundreds of ideas each month. Here are eight tactics we use. 1. Think lik
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