Marketing in the modern digital world requires so much more than advertising a product or service for sale. In increasingly crowded global markets, customers judge not just on the quality of the product, but on the authority of the brand behind it, and the merits of the solution you can provide.
A white paper gives you the space to explain a concept, vision or solution in depth. It allows you to demonstrate your expertise, establish credentials as a sector leader and give clients a reason to put trust in your brand.
Red Robot’s professional business writing team produces original, thought-provoking white papers for a wide range of business sectors. Whether you are looking for a technical, executive level or client-oriented document, we create fully researched white papers on any topic to the highest quality standards.
What is a white paper?
White papers have crept into the world of business and marketing from politics, where they are used to set out policies in depth, for example by a government as a precursor to legislation.
For political uses or otherwise, most white papers share the core aim of setting out and explaining a subject or position in depth in order to stimulate debate or build consensus. But specific goals and uses in business can vary. Common examples include:
- To provide a technical briefing for a new product or service range
- To outline a company position statement, usually in response to an issue affecting the industry
- To provide an in-depth analysis of a solution to a particular problem, often linked to a specific product or service
- To create an authoritative guide on a specific topic or issue.
If blogs are the casual discussions of the digital content world, white papers are the academic essays. The expectation is that they should be thoroughly researched, authoritative, in depth and provide value to the reader with useful knowledge and insight.
Professional white paper writing service
If you choose to create a white paper, you want to be sure that you end up with a product that impresses your audience. Within the Red Robot content writing team, we offer expertise in technical writing, years of experience producing quality business content and a strong grounding in academic research – the perfect blend for producing first class white papers.
Our philosophy is to work as closely in tandem with our clients as possible, while making the process pain free and straightforward. We see you as the experts in your field – you have the knowledge, insight and ideas which make you the authority on your subject. Our role is to take those and craft something which really stands out for your audience.
After an initial consultation, we will come up with a fully-costed proposal for your white paper. This will include options for titles, example sources, an outline structure and suggested word length. Prices will combine estimated research time with a cost-per-word element for drafting. The agreed price will include all revisions for factual accuracy and drafting errors, plus anything that does not meet the agreed proposal.
Once the proposal is signed off, we will undertake all research and drafting within an agreed timeframe. All you have to do is sit back and wait for the completed draft to arrive for your comments and approval, leaving you free to focus on your business.
White paper marketing
A quality white paper makes a powerful marketing tool. As both a means of communicating with your audiences and a product in its own right, white papers can be leveraged in a number of ways to develop your brand and generate leads. Great tips for making the most of your white paper include:
- Collecting customer details with the offer of a free download
- Linking the white paper to a new product release or an event
- Use as value-added giveaways for existing contacts
- Cross promote with other white papers or digital products, or include as an added extra in advertising campaigns.
Once completed, we can help you with more advice to turn your white paper into an invaluable marketing asset.