Marketing in the modern digital world requires so much more than advertising a product or service for sale. In increasingly crowded global markets, customers judge not just on the quality of the product, but on the authority of the brand behind it, and the merits of the solution you can provide.
A white paper gives you the space to explain a concept, vision or solution in depth. It allows you to demonstrate your expertise, establish credentials as a sector leader and give clients a reason to put trust in your brand.
Red Robot’s professional business writing team produces original, thought-provoking white papers for a wide range of business sectors. Whether you are looking for a technical, executive level or client-oriented document, we create fully researched white papers on any topic to the highest quality standards.
Our experienced white paper writers handle all research, content creation and revisions until your document is ready for you to distribute.
What is a white paper?
White papers have crept into the world of business and marketing from politics, where they are used to set out policies in depth, for example by a government as a precursor to legislation.
For political uses or otherwise, most white papers share the core aim of setting out and explaining a subject or position in depth in order to stimulate debate or build consensus. But specific goals and uses in business can vary. Common examples include:
- Industry reports providing up-to-date analysis of a particular sector or market.
- Technical briefings for new products or services.
- Company position statements, often in response to an issue affecting the industry
- Documents outlining a solution to a particular problem, often linked to a specific product or service.
- Authoritative guides on a specific topic or issue affecting the industry.
If blogs are the casual discussions of the digital content world, white papers are the academic essays. The expectation is that they should be thoroughly researched, authoritative, in-depth and provide value to the reader with useful knowledge and insight.
Professional white paper writing service
If you choose to create a white paper, you want to be sure that you end up with a product that impresses your audience. Writing a white paper which has the right impact is challenging, as they demand both in-depth technical understanding and a flair for writing engaging, persuasive copy on weighty subjects.
To be confident of success, you want to choose high-quality professional copywriters with a proven track record in writing white papers.
Within the Red Robot content writing team, we offer expertise in technical writing, years of experience producing quality business content and a strong grounding in academic research – the perfect blend for a professional white paper writer.
Our philosophy is to work as closely in tandem with our clients as possible while making the research and writing process pain-free and straightforward. We see you as the experts in your field – you have the knowledge, insight and ideas which make you the authority on your subject. Our role is to take those and craft something which really stands out for your readers.
After an initial consultation, we will come up with a fully-costed proposal for your white paper. This will include options for titles, example sources, an outline structure and suggested word length. Prices will combine estimated research time with a cost-per-word element for writing. The agreed price will include all revisions for factual accuracy and drafting errors, plus anything that does not meet the agreed proposal.
Once the proposal is signed off, we will undertake all research and drafting within an agreed timeframe. All you have to do is sit back and wait for the completed draft to arrive for your comments and approval, leaving you free to focus on your business.
White paper content marketing
A quality white paper makes a powerful marketing tool. As both a means of communicating with your audiences and a product in its own right, white papers can be leveraged in a number of ways to develop your brand and generate leads. Great tips for making the most of your white paper include:
- Collecting customer details with the offer of a free download
- Linking the white paper to a new product release or an event
- Use as value-added giveaways for existing contacts
- Cross-promote with other white papers or digital products, or include as an added extra in advertising campaigns.
Once completed, we can help you with more advice to turn your white paper into an invaluable marketing asset.
White Paper Writing FAQs
Do you do one-off projects for whitepapers?
Yes. We are freelance writers and do most of our work on a per-item basis. Although this is often on agreements to deliver a certain number of blogs or articles each month, for larger documents like whitepapers it is much more usual for us to do them as one-off projects. That is the advantage of hiring a freelance copywriter, we can offer plenty of flexibility.
Do you ghost write white papers?
We never expect or demand credit on white papers we produce. We are ghost writers by profession – you pay us to produce articles, documents and content on your behalf. We write it, but you own it, and you are free to put whoever’s name you like on the finished product. That is why we also believe it is important to work closely with our clients when writing a white paper and to use your expertise. The content comes from you, the role of a professional copywriter is to mold it into a quality final product.
Who will write my white paper?
You will be assigned a member of our business content team to write your white paper. We think it is important that each client gets a dedicated white paper writer for their project, so they can build a relationship with them and collaborate as necessary on getting the final product right. We aim to be as transparent as possible when writing a white paper, and your copywriter will always be available to answer any questions you have, keep you up to date with progress, and respond to suggestions or requests for alterations.
Do you use white paper templates?
Our view on white paper templates is the same as it is on templates in general – while they provide a useful guide, they cannot replace well-researched content written to the highest quality standards. Put it this way – even if you use a template, you still have to fill it with something. So no, our professional writing team do not use pre-made templates. On the other hand, when we set out a proposal for your white paper, we will suggest an outline for how the paper should be structured and formatted, which will act as a template when it comes to writing.