Website content writers create the text that fills the static pages on your website. This content is critical because it describes your services, your company, and your individual team members. Good quality website content is essential in converting customers and appearing in search engine results.
It’s important that your website content writers create accurate and up-to-date copy. It needs to appeal to potential customers and drive them towards conversion. And your website content needs to be highly optimised, without using risky black hat tactics.
Our website content writers are experienced in writing optimised website content for a range of businesses in different industries. If your site needs a content refresh, we’re here to get it done.
We Write For Searcher Intent
Website content has two purposes: it needs to appeal to search engines and humans at the same time.
That means quality really matters, but so does optimisation. We can strike that balance.
Over the last few years, Google has become very good at understanding concepts, and picking out pages that match searcher intent. As far as writing content is concerned, that requires a much more skillful approach.
Stuffing keywords into content is definitely outdated. It makes content look strange, and human readers really, really hate it. For small businesses, focusing on topics, themes, and long-tail keywords is a more effective approach.
So your keywords will guide our website content writing, but we don’t obsess over keyword density. Instead, we look at themes that your customers will be looking for, and we embed those themes and concepts into every page.
If you’re already working with an SEO agency, and they’ve done keyword research for you, we can take inspiration from those keywords to develop meaningful phrases and themes. This approach lets us tackle the bigger picture that keywords alone cannot tackle.
Web Content Examples
Purge Duplicate Content
When you first start out with your business, it can be difficult to write your website content. Often, businesses borrow ideas from their competitors to get started.
But search engines are very good at picking out plagiarised text, and any duplication could land you with a penalty.
We see this on many business websites, and on ecommerce stores, where product descriptions are duplicated across unrelated sites.
Hiring a website content writer helps to bring fresh eyes to your content, ensuring that you can rid your site of duplicate pages. And it ensures that you get your brand personality across as you craft a unique tone of voice for your site.