SEO copywriting services give your business the best possible chance of ranking well and attracting hits.
Keyword stuffing is definitely not the answer. The key is to publish well-optimised content that addresses searcher intent.
Red Robot’s tight-knit copywriting team delivers original, well-written, informative content that means strict quality guidelines.
It also builds trust with your target audience by creating a friendly brand voice, providing information that is valuable and well-researched while also being structured in a way that search engines can easily interpret.
Web Content Examples
Why SEO Copywriting Matters
Competition for the attention of your target audience is soaring. If you are going to reach your customer base, you have to stand out.
At the same time, you need content that can be easily interpreted by search engines so that your website has the best possible chance of being highly ranked.
Search can account for anything between 50 and 80 percent of web traffic. Worldwide, more than three-quarters of this comes through Google. The better your SEO, the more chance you have of grabbing your fair share of that traffic.
Investment in optimised content pays dividends for months — sometimes years.
Search engine optimisation is about creating content that can be found readily through organic search, by ensuring your web pages are of a high-quality and are constructed in a way that search engine crawlers understand. This is too important to leave to chance.
Google’s algorithms for determining search rankings are constantly changing, and penalties for low value, low-quality content are an ever-present risk.
To ensure customers can find your business easily in a search engine, hiring a professional SEO copywriter is essential.
With years of experience writing copy for online media and digital marketing, Red Robot Media’s team of SEO copywriters understand these challenges and have a track record of developing content that goes viral.
Quality Content, Quality SEO
Our SEO copywriting service is based on a simple premise – good SEO starts with good writing.
High-performing SEO content is not about packing copy with keywords, and nowadays that is more likely to see you penalised.
Google and the other search engines appreciate that content needs to be appealing to human readers. Good writing is rewarded.
Our writing team understands the power of searcher intent, long-tail keywords, top quality website content, and topic research.
Starting a SEO Copywriting Project
Our SEO copywriters produce a wide range of optimised web copy, from static pages to LinkedIn profiles.
Just get in touch to outline what you need.
If you’ve already spoken with an SEO agency, you’re in an ideal position to start getting content that’s aligned with the themes and topics they’ve identified. Our writers can generate ideas from those guidelines, or work to titles that you supply.
- 1 Writing services
- 2 Web Content Examples
- 3 Why SEO Copywriting Matters
- 4 Quality Content, Quality SEO
- 5 Starting a SEO Copywriting Project
- 6 Quick Quote
- 7 FAQs on SEO Copywriting Services
FAQs on SEO Copywriting Services
Why hire Red Robot Media rather than a freelance copywriter?
We’re technically offering the same service as a freelance copywriter would, in that we work ad-hoc and only charge for the work you need.
The advantage of using our team is that we have a mix of skills, from journalism to editing to technical writing. We also have SEO and marketing experience.
So when you hire us, you get access to a range of skill sets and experience, meaning we can deliver exactly what you need to the highest possible standards. You also get the benefit of extra resource when tight deadlines come up.
What is your usual approach to keywords?
We believe in writing around topics, rather than repeating keywords throughout our content. So our writers don’t prioritise keywords — unless you ask them to. We will happily work with your digital marketing team to ensure we are working according to their strategy.
Generally speaking, keywords should be informed by your overall SEO strategy, and they should be geared towards variations and natural fit. We write content for user intent; we address the user’s needs when they land on your page.
This means that concepts and clarity are important, which is why we do deep research to ensure that we explore a topic in enough depth to answer a reader’s questions. In doing so, our content will please search engines too.
In a blog post, writing naturally means looking at different iterations of a search phrase, and how those phrases may naturally appear in the text of the page we create. Web pages are slightly different to articles and require a more focused approach to content creation.
We recommend that you do not add keywords into website content after our finished work is delivered. Keyword density is a primitive measurement, and it’s always better to prioritise content quality and readability.
How do you optimize content for search engines?
We work with you, the client, to find important subjects to write about. We will also look at buyer personas to ensure we are targeting the right audience at the right level of detail.
We combine this with our topic ideas (and yours) so that we are targeting searcher intent.
To facilitate this, we recommend that you invest in the longest content that you can, since the extra word count naturally lends itself to a deeper exploration of a topic. Web content writing always works best when you are answering visitors’ questions in depth.
Can you help me come up with new ideas for my blog posts?
We encourage our clients to provide rough outlines, titles, or a list of key information for each page. Our writers can help you to come up with a strategy that is manageable for you so that this does not take up too much of your time.
Our standing pricing for SEO copywriting services includes basic help with idea generation.
Yes. Whatever online platform or medium you need copy for, our copywriters will always apply SEO best practice.
Just as it is becoming a keystone of digital marketing in general, social media is exerting a growing influence over search. The amount of traffic a business can generate from a social profile for a specific brand or product page significantly boosts search engine rankings. Branded profiles also appear in search results when someone searches for the name of a particular brand.
The same reasons for wanting a high ranking for your website also apply to your social media channels – the more visible you are in search, the more customers you can attract. Professional SEO copywriting is therefore just as important on social media, and our writers place the same emphasis on quality on LinkedIn articles and Facebook profiles as they do with all copywriting we provide.