Well-optimised web content is an investment. It is a critical marketing tool. As Google continues to refine its algorithms, your web content needs to be of the highest quality to compete in search. That’s where our SEO copywriting services can assist.
Your web content needs to be original, well-written and informative, pleasing your readers and eliminating duplication. And it needs to avoid Google penalties by being of an extremely high quality.
SEO copywriting is not just about keyword usage. It is about crafting high-quality content that is authoritative, well-researched, and founded in facts and statistics. It is about building trust with your target audience by creating a friendly brand voice, while also delivering content that your readers value.
And crucially, it is about creating copy that people will return to again and again.our audience by creating a friendly brand voice, while also delivering content that your readers value.
Why SEO Copywriting Matters
Writing content for the web is a challenging process. With more websites and online platforms than ever, competition for the attention of your target audiences is soaring. If you are going to reach your customer base, you have to stand out from the crowd.
Search engines are incredibly important to businesses. For most websites, the overwhelming majority of their traffic comes through organic search – the click-throughs you get when someone sees your site in search results. Search can account for anything between 50 and 80 per cent of web traffic. Worldwide, more than three-quarters of this comes through Google.
But that is not all. If you want high volumes of click-throughs from search engine results, it depends on where your site appears in the rankings. To all intents and purposes, only the top five ranking spots matter – the number of click-throughs that come from positions six downwards tail off dramatically, and there is a significant difference between spots one and five even.
Search engine optimisation is about creating content that can be found readily through organic search, by ensuring your web pages sit high in the rankings on search engine results pages. This is too important to leave to chance.
Google’s algorithms for determining search rankings are constantly changing, and penalties for low value, low-quality content, for duplication and ‘click-baiting’, are an ever-present risk.
To ensure customers can find your business easily in a search engine, hiring a professional SEO copywriter is essential. With years of experience writing copy for online media and digital marketing, Red Robot Media’s team of copywriters understand the demands of effective SEO and how to create content that prioritises search rankings.
Quality Content, Quality SEO
Our SEO copywriting service is based on a simple premise – good SEO starts with good writing. High-performing SEO content is not about packing copy with keywords, and nowadays that is more likely to see you penalised by search engine algorithms, in fact.
Google and the other search engines appreciate that first and foremost online content needs to be appealing to human readers as well. They therefore build their algorithms to prioritise the highest quality copy and highest quality writing.
Hiring a professional team of copywriters is the first step to SEO success for your business.
Red Robot’s team of UK writers knows that high-quality, targeted content that your readers love will automatically appeal to search engines as well. We believe in the power of long-tail keywords, top quality website copy and content, and thorough topic research to ensure that your content appears in the results for the search terms your target audiences use.
SEO Copywriting Projects
Our SEO copywriters produce a wide range of optimised web copy. We write complete websites, ebooks, e-commerce stores, and even LinkedIn profile pages.
As soon as your web content is paid for, the copyright is yours. You alone receive that content. You can use it however you like.
Our content writers work to your deadlines. They can generate topic ideas, or work to titles that you supply. If you have an SEO team, just put them in touch with us, and we’ll liaise with them directly to develop a week-by-week content plan.
Web Content Examples
FAQs on SEO Copywriting Services
What’s the advantage of hiring Red Robot Media over a freelance copywriter?
We are technically offering the same service as a freelance copywriter would, in that we work ad-hoc and only charge for the work you need. The advantage of using our team is that we have a mix of skills, from journalism to editing to technical writing, plus marketing experience. So when you hire us, you get access to a range of skill sets and experience, meaning we can deliver exactly what you need to the highest possible standards.
What is your usual approach regarding keywords?
Our writers don’t prioritise keywords unless you ask them to. If you want to focus on keywords, they should be informed by your overall SEO strategy, and we will happily work with your digital marketing team to ensure we are working according to that strategy.
Rather than simple keywords, professional SEO is nowadays more focused on user intent – what they really want when they use particular search words or phrases. We work on concepts, and do deep research to ensure that we explore a topic in enough depth to answer a reader’s questions, and in doing so satisfy the user intent analysis of search algorithms.
In a blog post, this typically means looking at different iterations of a search phrase, and how that may naturally appear in the text of the page we create. Web pages are slightly different to articles and require a more focused approach to content creation.
We recommend that you do not add repetitive keywords into website content after our finished work is delivered. Keyword density is a primitive measurement, and it’s always better to prioritise content quality over any measurements that your SEO plugin comes up with.
How do you optimize content for search engines?
We work with you, the client, to find important subjects to write about. Your professional copywriter will also look at buyer personas to ensure they are targeting the right audience at the right level of detail. We combine this with our topic ideas (and yours) so that we are targeting searcher intent.
To facilitate this, we recommend that you invest in the longest content that you can, since the extra word count naturally lends itself to a deeper exploration of a topic. Web content writing always works best when you are answering visitors’ questions in a suitable amount of detail.
What about idea generation?
We encourage our clients to provide rough outlines, titles, or a list of key information for each page. Our professional writers can help you to come up with a strategy that is manageable for you so that this does not take up too much of your time. Our standing pricing for SEO copywriting services includes basic help with idea generation.
Do you provide SEO copywriting services for social media?
Yes. Whatever online platform or medium you need copy for, our copywriters will always apply SEO best practice.
Just as it is becoming a keystone of digital marketing in general, social media is exerting a growing influence over search. The amount of traffic a business can generate from a social profile for a specific brand or product page significantly boosts search engine rankings. Branded profiles also appear in search results when someone searches for the name of a particular brand.
The same reasons for wanting a high ranking for your website also apply to your social media channels – the more visible you are in search, the more customers you can attract. Professional SEO copywriting is therefore just as important on social media, and our writers place the same emphasis on quality on LinkedIn articles and Facebook profiles as they do with all copywriting we provide.