Well-optimised web content is an investment. It’s a critical marketing tool. As Google continues to refine its algorithms, your web content needs to be of the highest quality to compete in search.
Your web content also needs to be original, well-written and informative, pleasing your readers and eliminating duplication. And it needs to avoid Google penalties by being of an extremely high quality.
SEO copywriting is not just about keyword usage. It’s about crafting high-quality content that us authoritative, well-researched, and founded in facts and statistics. It’s about building trust with your audience by creating a friendly brand voice, while also delivering content that your readers value.
Why SEO Copywriting Matters
Writing content for the web is a challenging process. Google’s algorithm is constantly changing, and penalties are an ever-present risk.
At the same time, you need content that can be found through organic search. And that content needs to be appealing to human readers as well. Red Robot’s team of UK writers believes in the power of long-tail keywords, good quality website content, and thorough topic research.
We know that high-quality, targeted content that your readers love will automatically appeal to search engines as well.
SEO Copywriting Projects
Our SEO copywriters produce a wide range of optimised content. We write complete websites, ebooks, ecommerce stores, and even LinkedIn profile pages.
As soon as your web content is paid for, the copyright is yours. You alone receive that content. You can use it however you like.
Our content writers work to your deadlines. They can generate topic ideas, or work to titles that you supply. If you have an SEO team, just put them in touch with us, and we’ll liaise with them directly to develop a week-by-week content plan.
Your website content writer
Paul Newham is an experienced content producer, copywriter, and journalist. He works on a wide range of SEO copywriting assignments, including complete website re-writes. Read more.