When was the last time you refreshed your website content on your website?
Can you be absolutely sure that every page is the best it can be?
Website content can get old and stale very quickly. On your website, there may be pages that you haven’t looked at for months. Some may not have been updated since you started your business.
Old, stale content means your site is not working to its best, from an SEO perspective and from a customer engagement perspective.
Our content audit is a perfect remedy. With a fresh pair of eyes to perform a comprehensive evaluation of your website, you can quickly identify areas which need to be updated, refreshed or replaced.
The result is better quality content, better rankings, and more informed visitors.
What Our Content Audit Includes
At Red Robot, we take a unique approach to content audits. We won’t confuse you with technical SEO and marketing jargon. Instead, we deal in a currency everyone can understand – quality.
We apply our years of experience as professional writers, digital editors and webmasters to carry out a full quality audit of your online content. Casting a critical eye over your pages, we will look for opportunities to improve the following:
- Spelling and grammar
- Text structure and page layout
- Consistency between pages
- Keyword integration
- Headings and section hierarchies
- Internal links
We offer our content audit service for all parts of a website, including static pages, blogs, news sections and case studies. While blogs, news stories and case studies will inevitably age, it is still worth checking them for quality. Every page, even in archives, contributes to the overall performance of your site. Quick corrections, tweaks or rewrites of less than top quality content can make a big difference to your SEO and content marketing strategies.
How We Price a Content Audit
We aim to keep content auditing as simple as possible.
After agreeing on the pages, sections or sites we will look at, we will produce a list highlighting the strengths and weaknesses of each page. For each weakness, we will suggest a remedy and a cost, based on our normal writing fees.
If we can repurpose existing content, we will always aim to do that. It keeps costs down, as well as giving us a foundation to build on when we write new content for your site.
Do You Need a Content Audit?
The quality of your online content is critical to both your SEO campaigns and to your brand image.
By leaving low-quality content online, or allowing the out-of-date material to sit on your site for years, you are damaging your chances of securing high search rankings and creating the wrong impression for your audiences.
Businesses simply must keep website content fresh; that’s why blogging and news have become such key parts of digital marketing strategy. Static pages can also be penalised if they are allowed to go stale. A refresh following a thorough content audit can help to boost the rankings you have, and capitalise on your strongest pages.
The way Google and other search engines judge quality is notoriously difficult to unpick. But it is now thought that algorithms make a ‘whole site’ judgment of quality, as well as assessing individual pages. This means that even if your core pages have been very well-optimised, your overall ranking could be dragged down by low-quality peripheral pages you have forgotten about.
This is in itself a strong argument for making regular audits a part of your overall content strategy.
Finally, let’s not forget that first impressions count. If a visitor lands on a page littered with grammatical errors, which is poorly structured and difficult to digest, or which has obviously just been created to load keywords into, they are unlikely to explore further.
Prioritising quality throughout your site is all about conveying the right image – professional, reliable, authoritative. No matter which page they land on, you want your visitors to reach the conclusion you are a brand they want to buy from.