Business blogging is an essential part of every company’s marketing strategy, and producing high-quality articles is a very effective way to increase engagement with both B2B and B2C audiences. But many businesses don’t have any in-house writing resource, and finding the time to create blogs becomes difficult as other tasks take priority. When you hire freelance bloggers from Red Robot Media, you’ll tap into the expertise of a writing team that incorporates many skillsets and specialisms.
Red Robot Media has been producing business blogs for the last 7 years, working with SMEs, entrepreneurs, and global brands. We’ve supplied content for some of the world’s best-known brands and businesses, including the Huffington Post, Business2Community, Lifehacker, Kissmetrics, eBay, Quidco, and WhoIsHostingThis. Hiring us is as easy as hiring a freelancer.
When your business hires a freelance blogger from us, you get the best of both worlds: writing resource on demand, when you need it, without the cost of a full-time professional copywriter. Our team pools the skills of trained technical authors, experienced bloggers, journalists, and editors, giving you the benefits of an agency with all the flexibility of a team of freelance writers.
Quality Content Matters
If you run a business, you’ll be well aware of the importance of producing high-quality content. Hiring freelance bloggers is as much an exercise in quality uplift as it is in saving time — although it tends to solve both problems at once.
When we blog about your business, we are looking at adding value and pairing your business with searcher intent. In other words, we’re looking at what people are likely to search for, and we’re providing quality content that answers their questions. So we aren’t going to reel off 500 words of filler. We’re going to dig deeper and aim to do better than your closest competitors.
The result? You have great content to fuel your digital marketing campaigns.
Our business blogging service can incorporate idea generation, too. So if you’re stuck on topics, or you feel you’ve exhausted all of your ideas, hire our freelance bloggers to come up with more. Sometimes, fresh eyes really help to find a new angle. And because our writing team works with hundreds of different businesses, we understand which topics are likely to bring out the best in your brand.
Getting to Know Your Writer
If you’re looking at hiring a blogger, you’ve probably already considered content mills and marketplaces. The key thing to remember is this: you need to know who’s actually writing your content.
For the content to reflect your business, and your brand voice, there’s no point outsourcing it to someone you’ll never speak to. Equally, outsourcing different chunks to different people won’t work well if you want a consistent tone.
When you outsource to us, you benefit from having the email address and contact information for your writer. You know who is writing your content; you can get to know them, and they’ll get to know you. If you have a brand style guide or a list of dos and don’ts for your content, you can converse directly with your blogger and make a personal connection.
Small Business, Low Cost
As a small business, we understand that hiring a freelance blogger is a cost that you need to be sure that you can afford. Our prices are set at a manageable level. And we don’t set minimum order amounts.
When you work with us, we don’t lock you into long contracts or complicated agreements. Just tell us how often you want us to blog, and if you want to pause the project for a while, you just need to drop us a line.
Our flexibility is a key part of our service, and it’s one of the reasons that many customers have been with us since we first started the company. We value long-term relationships and hope that we can provide quality content for your business for many years to come.
Unlocking Social Media Shares
The first step in any social media strategy is to have content worth sharing. When you hire a freelance blogger from Red Robot, you’ll have firm foundations to grow your strategy. From the initial idea through to the content itself, we ensure that the blog we send to you is not just another boring article on an age-old subject.
Although we do not offer full social media services, we will share your content on our pages if you want us to, and this service does not incur an additional fee. When it comes to getting your latest blog out there, every extra share really helps.
Reviving Old Blog Posts
Many of the customers that come to us have hired freelance bloggers before, and they’ve run into a typical problem: their content is too thin, too short, or too stale.
Our bloggers can look at your old content and rework it to add value and lift the quality. There are various ways to do this. We can audit your site and improve what’s there, or we can supply a set of complete rewrites. You can post this fresh content as a direct replacement for the content you’ve already got. This helps you to build on your existing investment and make the most of the good content while removing the bad.
Even if you’re fairly sure that your blog reflects well on your business, we still recommend that you periodically review old blog posts and ensure that they are accurate, informative, and provide the very best information that you are able to offer. And if you do identify thin content on your website, we strongly suggest that our professional copywriters improve it so that it doesn’t drag down your site’s overall quality score.
Blog rewrites can be tackled ad-hoc, or as part of a wider content audit.
Additional Content Writing Services
Our business blogging service can be augmented with lots of added extras that make your life easier, including WordPress management, comment moderation, keyword research, idea generation, and image sourcing.
If you need a content production partner to handle your whole website, you can hire freelance bloggers alongside content producers for your ebooks, static content, and white papers. Our team even produces full system documentation, making us an ideal partner for technology companies.
How to Hire Freelance Bloggers from Us
You can hire freelance bloggers on a one-off basis to produce a batch of content, or engage Red Robot Media to write blogs for your business on a regular basis. Either way, hiring us on a freelance basis gives you valuable resource when your in-house team is struggling for time.
We pride ourselves on producing accurate, well-sourced, fact-checked, and highly readable content. You can credit one of our writers, or publish the content under your own name.
In an age of fake news and false promises, your business needs an authentic and trustworthy voice. Hiring Red Robot for business blogging can help to build traffic and keep your website continually topped up with fresh content. If you’d like to buy a sample blog, or discuss an ongoing content arrangement, just drop us a line to discuss our business blogging service today.
Business Blogging FAQs
How does pricing work when I hire freelance bloggers from you?
We like to keep things simple when it comes to billing, and we’re sure you do too. We charge a flat rate per word for our business blogging service, with no hidden costs or extras – you tell us how long you want your blog to be, we charge for that number of words, and nothing else.
We don’t charge for blogs at an hourly rate. And we don’t charge you extra if we write over the word count. If you ask for a 1,000 word post, it may be that we write 1,200 words because we feel the topic needs that little extra. But you will only ever be charged for the words agreed.
The only time we might veer away from our fixed price per word strategy is if you have a very complex or specialist topic which requires a lot of background research. If we think this is going to be the case, we will tell you upfront. If you are happy to continue, we will then quote an extra research fee based on our hourly rate.
You can pay for upgrades and bolt-ons, including extra strategy, image sourcing, and full research into topics and searcher intent. These are all optional.
How long should a business blog be, in terms of the word count?
If you want our definitive (and lengthy) answer, we have published our own blog post on this very topic.
In general, the majority of business blogs tend to stick to either 500 or 1,000 words, simply for budgeting purposes. If possible, we recommend that you go longer, since many of the biggest brands are now blogging in much more depth.
Additionally, evidence suggests that longer posts perform better in SEO, and higher word counts offer more scope to really drill down into a subject and produce something that is informative, unique and engaging. But it really depends on what your topics are; your preferred search engine may rank a very short, well-written article over a very long, uninteresting, long article, so there is no magic formula.
In most cases, word count is about making the most of your budget and ensuring that you post on your blog as frequently as you can. We are always very happy to advise on what we think would work best for your business.
Do I have to come up with topics myself when I hire freelance bloggers from you?
Not unless you want to. We work with many clients where we will come up with lists of suggested blog topics, and they will approve which ones they want us to produce. We offer that as part of the service, at no extra cost.
But every client is different. Some like to retain more control and generate topic ideas or blog titles themselves, others again have very specific ideas about what they want and like to write detailed briefs with sources to refer to. We are happy and comfortable working in any of these ways.
If you want us to do additional keyword and topic research, this may result in a deviation from planned topics. At all stages, we will keep you informed.
Do you need sources and reference materials to write a blog?
If you have specific source material in mind for a topic, that’s great. You, after all, are the experts in your field, and you are much better informed than us about where to find the best reference material on any given topic. But it is in no way essential. We are professional writers, and high-quality research skills are an essential part of the job. We produce blogs on a dizzying assortment of topics with no guidance on reference materials at all.
Getting under the skin of a topic, and doing our homework so we really understand it, is part of the service. We may ask for help if we need it, but we will take responsibility for ensuring we are up to speed. If you aren’t happy with a blog post, you can always request a free revision after it’s delivered.
Can you provide a trial blog?
Yes, we’ll bill you for a trial blog if you’d like to test us out without committing further. We’ll bill for this upfront. You’ll benefit from our usual corrections policy, which is outlined below.
What happens if I am unhappy with a blog post?
We provide free corrections within a fixed period; this period is usually two weeks, but it can be negotiated. Within this time, we simply ask that you check the content and tell us precisely what you’d like us to change.
For obvious reasons, we can’t provide refunds on content that isn’t what you originally wanted. But we will alter your content as many times as you like within that two-week correction window so that you get exactly what you’re looking for.
And if you want us to extend or deepen a piece of content, that’s fine too. We’ll just bill you for the number of new words we’ve added.
How do I pay for blog posts?
We take payment in practically any currency via bank transfer. Typically, we work on a 21-day postpaid system, and we bill monthly for all content produced in that month.
When you first hire a blogger, you’ll probably be asked to pay in advance, either as a deposit or a trial. For long-term agreements, you may find it more convenient to set up a direct debit with us so that you pay for your content each month automatically. Direct debits are only available to UK customers.
We also accept bitcoin and bitcoin cash for blog posts. We can send you an invoice through bitpay, or a payment URL so that you can send money directly to our wallet address.
Other payment methods are available on request. Tell us what will work for you.
Can you send me some copywriting examples?
You’ll find examples of high quality business blogs and other website content in our Portfolio. If you need more examples specific to your niche or business sector, just drop us a line.