The modern business website fulfills many different roles. It is simultaneously an electronic storefront, a sales channel, a customer contact point and a service and information resource.
It is also a legal entity in its own right, with rules specifying certain types of information that every business website must make available in order to comply with the law.
The categories of information you must include generally fall into three areas:
Deta...
We're very pleased to announce that Red Robot Media is 8 years old today.
After very humble beginnings at Claire's kitchen table in 2010, the business has gone from strength to strength. Over the last 12 months, we've taken over a much bigger office, and we're working on larger, long-term business content writing and technical authoring projects.
We've also deliberately stayed small. We understand that deadlines are our clients' priority, and quality
Selecting the right keywords is of utmost importance to its success. But it's long-tail keywords that are particularly valuable to small businesses.
What Are Long Tail Keywords?
Unless your website is very established and has built up a significant amount of credibility, the chances of ranking high in search results for a very competitive keyword like "dog toys" or "laptop computers" is very low.
That's why it's important to focus on long tail key...
Hooray! GDPR is almost here! And you might be one of the thousands of businesses wondering how on earth you should reconfirm your MailChimp email list, and how you'll ever find the time to do it.
MailChimp does have some GDPR tools, but these are basic, and they don't offer you a super-easy way to refresh your list. (Which they should!)
Here's the quick trick we used to:
Reconfirm subscribers
Capture those confirmations permanently
Seamles
In this post, we look at why quality across all of your web pages matters for your search rankings, and the role of content audits in helping bring a site up to scratch.
It’s official. Kind of. As far as anyone can be certain of anything in the murky world of SEO, we can now work on the assumption that search engines take a whole site snapshot of quality into account when determining rankings for individual web pages.
Quality content matters
Digit
