Public WiFi security isn't the most exciting topic. But for freelancers, it is a critical issue. When you use public WiFi, you could be opening yourself up to data theft, identity fraud, and even stalking. And if you're working for corporate clients, your laptop could be the weak link in the chain; a way to spread viruses and malware that wreaks havoc for the entire company. Here's everything you need to know to ensure that your data, and your clients'
Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities, large news corporations and the television for world news and information, people are able to freely share, communicate and engage amongst themselves. And B2B social media marketing is part of that. We've already seen huge success amongst B2C marketers, with brands consolidating a name for themselves in their target audience. However, B2B social media m
Have you ever noticed that some writing is a breeze to read, while with other texts you may need to re-read several times to get the intended meaning? As it turns out, there's a bit of a science behind that. And it goes beyond Flesch-Kincaid. Since the 1800s, linguists and researchers have developed a number of different methods to assess the "readability" of a text. As the name suggests, readability measures the ease with which a person can comprehend
There is no magic formula for the perfect blog length. But if you want your page to rank well for SEO, you’re better off going longer. If you read the title of this article and crinkled your nose a little in a look of annoyed exasperation, don’t worry. I understand. I might as well be asking how long the proverbial piece of string is, right? There is no single, clear, definable answer to the question we're trying to answer. To use a well-worn phra
Medium is a blogging platform like Tumblr and WordPress.com, but with the added advantage of a built-in social network. It has a pared down look, and a simple interface. Medium is a great place to start a personal blog, but it also has a killer republishing feature that businesses love. This post explains how to use it. Republishing content sometimes has businesses spooked. After all, duplicate content will result in a penalty in many cases. Posting the