How to Build a Content Strategy

How to Build a Content Strategy
More than two million pieces of new content are published every single day. Competition is fierce. A short, poorly-written, half-hearted piece of content will barely make a ripple in the ocean. Yes, regular content is a must, but more importantly, the content itself is what drives people to find out more about your business. Building a solid, concise content strategy, and high-quality content, has never been more important for businesses wanting to g

All Change at Red Robot HQ!

All Change at Red Robot HQ!
All good things have to come to an end. After several very happy years at our offices in Horsforth, Leeds, Red Robot Media is on the move. Our new home is just a short hop out of the city in the historic market town of Otley. We have signed a lease to take an office in the stunning Wharfebank Mills complex, set in a beautiful location right on the banks of the picturesque River Wharfe. And we have to admit we’re rather happy about it! With the

A Total Beginner’s Guide to Building a Social Media Strategy

A Total Beginner’s Guide to Building a Social Media Strategy
For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer loyalty to your brand, increasing conversions, and ultimately giving your brand a voice that connects with your customers in no other way. There is a lot of importance behind creating a great content strategy online, but just as important is sharing your content on the right social media platforms - but knowi

Twitter Picks Up Our Guest Posting 101

Twitter Picks Up Our Guest Posting 101
Twitter has picked up and republished our blog post on the benefits of guest posting. You'll find the republished blog on the Business section of the Twitter website. Many of our previous posts have been syndicated to a variety of websites, with permission. This is one of the biggest sites that has republished a recent blog from Red Robot. We're really proud of the blog on the benefits of guest posting, so it's great to see it pushed out to a much

A Million Hits for Our Client’s TED Talk Video

A Million Hits for Our Client’s TED Talk Video
One of Red Robot’s clients has become an internet hit after her TEDTalk video smashed the million views mark. Nadine Haram-Hachach, co-founder of medtech company Proximie, delivered a talk outlining her vision for the future of healthcare at the prestigious TEDWomen 2017 event in New Orleans. Since then, the video of her presentation on how technology can break down barriers that hamper access to surgery worldwide has been viewed more than a million
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