How to Build a Content Strategy

How to Build a Content Strategy
More than two million pieces of new content are published every single day. Competition is fierce. A short, poorly-written, half-hearted piece of content will barely make a ripple in the ocean. Yes, regular content is a must, but more importantly, the content itself is what drives people to find out more about your business. Building a solid, concise content strategy, and high-quality content, has never been more important for businesses wanting to g

A Total Beginner’s Guide to Building a Social Media Strategy

A Total Beginner’s Guide to Building a Social Media Strategy
For all businesses, creating a consistent social media strategy is a must. Social media is an enormous market for growing the awareness and customer loyalty to your brand, increasing conversions, and ultimately giving your brand a voice that connects with your customers in no other way. There is a lot of importance behind creating a great content strategy online, but just as important is sharing your content on the right social media platforms - but knowi

Guest Posting 101: Why Guest Posting is One of the Best Blogger Outreach Practices to Use Now

Guest Posting 101: Why Guest Posting is One of the Best Blogger Outreach Practices to Use Now
  For many newer bloggers and businesses, one of the key obstacles to overcome is getting your website in front of an interested audience. While a strong social media marketing plan and organic reach are great methods to rely on, they can take some time to generate any real brand awareness and traffic to your website. One of the quickest methods of boosting your reach? Guest posting. A blogger’s tool that’s been around for years, and remains an

Why You Need A Specialised Blogger for Your Business

Why You Need A Specialised Blogger for Your Business
To be successful online, there are a few must-do things every business needs: a great social media presence, a professional website, a successful SEO strategy, and a regularly updated blog publishing relevant, informative content for your audience. It’s this last point that we’re going to be focusing on today. If you haven’t already started a blog for your business, you’re missing out on the chance to generate major traffic, customer loyalty, and repeat

Automate Social Media: Social Oomph vs Buffer vs IFTTT vs dlvr.it

Automate Social Media: Social Oomph vs Buffer vs IFTTT vs dlvr.it
If your business is online (which it most certainly should be!), it should also be on social media. Social media can be absolutely instrumental to the growth of your business by raising your followers, growing your audience, and building a strong, clear brand that your customers can instantly identify with. Many social media experts recommend that you post on your channels every single day. Needless to say, that can add up to a lot of time spent writing
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