Designing Evergreen Content: the Ultimate How-to Guide

Designing Evergreen Content: the Ultimate How-to Guide
Many websites exist solely to tell other people how to make money writing blogs. (Most are not entirely candid about the realities of trying to get rich quick from blog writing.) But credit where credit's due. The best of these sites are excellent examples of evergreen content.  Evergreen content is the stuff that is written once, yet will keep attracting visitors to your site for years to come. What is evergreen content? People who successf

All Change at Red Robot HQ!

All Change at Red Robot HQ!
All good things have to come to an end. After several very happy years at our offices in Horsforth, Leeds, Red Robot Media is on the move. Our new home is just a short hop out of the city in the historic market town of Otley. We have signed a lease to take an office in the stunning Wharfebank Mills complex, set in a beautiful location right on the banks of the picturesque River Wharfe. And we have to admit we’re rather happy about it! With the

A Million Hits for Our Client’s TED Talk Video

A Million Hits for Our Client’s TED Talk Video
One of Red Robot’s clients has become an internet hit after her TEDTalk video smashed the million views mark. Nadine Haram-Hachach, co-founder of medtech company Proximie, delivered a talk outlining her vision for the future of healthcare at the prestigious TEDWomen 2017 event in New Orleans. Since then, the video of her presentation on how technology can break down barriers that hamper access to surgery worldwide has been viewed more than a million

What is the Ideal Blog Post Length for Businesses?

What is the Ideal Blog Post Length for Businesses?
There is no magic formula for the perfect blog length. But if you want your page to rank well for SEO, you’re better off going longer. If you read the title of this article and crinkled your nose a little in a look of annoyed exasperation, don’t worry. I understand. I might as well be asking how long the proverbial piece of string is, right? There is no single, clear, definable answer to the question we're trying to answer. To use a well-worn phra

Why Quality Content Matters for Your Website

Why Quality Content Matters for Your Website
In a previous blog post, I started with a well-worn phrase in marketing - Content is King. It is a neat little saying. But what does it actually mean? In that article, I used the importance of well-written content to justify my argument that it was very much worth hiring a professional to get it right. I did not, however, go into the whys and wherefores of the importance of high quality, professionally written content for your business website. So I tho
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