What is the Ideal Blog Post Length for Businesses?

What is the Ideal Blog Post Length for Businesses?
There is no magic formula for the perfect blog length. But if you want your page to rank well for SEO, you’re better off going longer. If you read the title of this article and crinkled your nose a little in a look of annoyed exasperation, don’t worry. I understand. I might as well be asking how long the proverbial piece of string is, right? There is no single, clear, definable answer to the question we're trying to answer. To use a well-worn phra

Why Quality Content Matters for Your Website

Why Quality Content Matters for Your Website
In a previous blog post, I started with a well-worn phrase in marketing - Content is King. It is a neat little saying. But what does it actually mean? In that article, I used the importance of well-written content to justify my argument that it was very much worth hiring a professional to get it right. I did not, however, go into the whys and wherefores of the importance of high quality, professionally written content for your business website. So I tho

Outsourcing Your Blog to the Perfect Writer: Part 2

Outsourcing Your Blog to the Perfect Writer: Part 2
In Part 1 of this blog post, we looked at some of the key reasons why businesses are hiring people to write blogs for them, rather than writing their own content in-house. If you've found a writer -- and you're outsourcing your blog -- it's time to look at contracts, payments, and working productively. So you've chosen to outsource your blog, and you've found a respected blogger who specialises in your niche. What kind of service can you expect from a b

Outsourcing Your Blog to the Perfect Writer: Part 1

Outsourcing Your Blog to the Perfect Writer: Part 1
The way businesses market their businesses is maturing every day. Content is the undisputed king of online marketing. Instead of simply bombarding audiences with sales messages, companies are now advised that producing interesting, engaging content is more likely to gain traction with potential customers. Outsourcing your blog can help you to do that. Blogging started out as a mode of do-it-yourself publishing for enthusiasts keen to share their passion
Show Buttons
Hide Buttons