8 Basics You Need to Launch a Business Website

8 Basics You Need to Launch a Business Website
Got a killer idea for a new business venture? Ready to dive head first into the exciting world of digital commerce with an innovative online model? Great - it sounds like you're at least halfway to joining the entrepreneurial ranks. Many would-be business owners start to run into stumbling blocks as they think through how to turn their dream into a reality. One of the biggest concerns is about producing and launching a company website. Starting a busi

8 Reasons Press Releases Still Matter in 2018

8 Reasons Press Releases Still Matter in 2018
So when it is so much easier to post a blog to your own site than email an editor only to have yet another story rejected, is there still a role for the humble press release in today’s digital world? We believe so, yes, and as we celebrate Red Robot’s 8th birthday, we’ve sifted through eight years of press release writing experience to come up with eight reasons why. The History of Press Releases Before websites and blogs made every business a pub

8 Types of Website Content You Need to Stay Legal

8 Types of Website Content You Need to Stay Legal
The modern business website fulfills many different roles. It is simultaneously an electronic storefront, a sales channel, a customer contact point and a service and information resource. It is also a legal entity in its own right, with rules specifying certain types of information that every business website must make available in order to comply with the law. The categories of information you must include generally fall into three  areas: Deta

Why Quality Comes First in a Content Audit

Why Quality Comes First in a Content Audit
In this post, we look at why quality across all of your web pages matters for your search rankings, and the role of content audits in helping bring a site up to scratch. It’s official. Kind of. As far as anyone can be certain of anything in the murky world of SEO, we can now work on the assumption that search engines take a whole site snapshot of quality into account when determining rankings for individual web pages. Quality content matters Digit

How to Quickly Write GDPR Policy Documents

How to Quickly Write GDPR Policy Documents
After all the talk and anticipation, it has finally arrived - the General Data Protection Regulations (GDPR) have come into force across the EU. To stay compliant, you'll need to write and maintain GDPR policy documentation. This blog outlines the basics. A Brief Introduction to GDPR The GDPR is the biggest shake-up of data protection and privacy laws in a generation. The main aim is to bring data regulations up to date with advances in digital te
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