Public WiFi Security: Essential Tips for Freelancers

Public WiFi Security: Essential Tips for Freelancers
Public WiFi security isn't the most exciting topic. But for freelancers, it is a critical issue. When you use public WiFi, you could be opening yourself up to data theft, identity fraud, and even stalking. And if you're working for corporate clients, your laptop could be the weak link in the chain; a way to spread viruses and malware that wreaks havoc for the entire company. Here's everything you need to know to ensure that your data, and your clients'

How to Use Medium For Business Blogging

How to Use Medium For Business Blogging
Medium is a blogging platform like Tumblr and WordPress.com, but with the added advantage of a built-in social network. It has a pared down look, and a simple interface. Medium is a great place to start a personal blog, but it also has a killer republishing feature that businesses love. This post explains how to use it. Republishing content sometimes has businesses spooked. After all, duplicate content will result in a penalty in many cases. Posting the

How to Make Technical Blogs Readable and Shareable

How to Make Technical Blogs Readable and Shareable
Technical writers are trained to create documents that are ‘pure’. Software user guides a good example. When writing a user guide, it’s bad practice to weave marketing speak into the text. You should simply provide guidance and instruction. Technical blogs are completely different. They are less structured. More conversational. And often, a technical blog post allows the writer to express their own view, or blend their personality into the content. I

How to Increase ROI When Outsourcing to Bloggers

How to Increase ROI When Outsourcing to Bloggers
My colleague Paul recently wrote about outsourcing your blog to the perfect writer. In his post, he briefly touches upon the concept of writer briefing, and how different businesses outsource to bloggers. We work with dozens of clients on a weekly basis, and they all have their own approach to choosing the themes that we write about. No two companies are the same in the way they approach this. But getting the strategy right is key to getting ROI from yo
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