Red Robot has three content writers who work on business and technical assignments, including business blogs, press releases, user guides, and ebooks. We also have one full-time, highly experienced technical author and one editor on the team.

Read about the web content writers and technical writers that will be creating your content below.

Claire Broadley

Claire Broadley is a freelance tech blogger and Lead Editor at She is the founder of Red Robot Media and writes for a number of prominent websites including WhoIsHostingThis and Top10VPN, and manages Red Robot Media’s content writers.

Claire was given her first computer, an Acorn Electron, in primary school. She picked up BASIC by copying code from books. She started her career in service desk positions, then trained formally as a technical author while working for the Department of Health.

Claire manages the majority of our business blogging and technical content projects and has built up a huge body of work as a website content writer. Claire has blogged for the BBC, Eventbrite, Lifehacker, Olark, Kissmetrics, Dell, Quidco, and eBay. Claire also blogs occasionally for the Huffington Post, and one of her recent personal blogs on the EU referendum amassed 300,000 hits in just one day. Her content has also been retweeted by someone of the most prominent brands in tech, and has caught the attention of the mainstream media. She is currently spending most of her time working as a website editor.

Claire makes electronic music as Printed Circuit. She released several independent albums, toured the world, and appeared in an animated Lego music video. Claire drives an EV, and enthusiastically uses smart home technology. She has a keen interest in the internet, cryptocurrencies, and online privacy.

Claire also runs an online store, Smug Store, specialising in plastic free and cruelty free homeware.

If you’d like Claire Broadley to write for you, email us now.

Claire Broadley
Claire Broadley

Editor and writer with 8 years’ experience. Has published thousands of articles on web hosting, cloud, IoT, consumer tech, and cybersecurity. WordPress user for 13 years with a solid understanding of best practice and content strategy. Working as lead editor at, one of the most prominent domain names on the web.

Training and qualifications Technical Author (Armada) Intermediate and Advanced, Microsoft MCP (Active Directory), Microsoft MCP (Windows), ITIL v3, Web content writing (Leeds University)

Mathew Dixon

Mathew Dixon is a trained technical author with a background in IT service desk work. He has almost 7 years’ experience producing software documentation and video help in MadCap Flare and Camtasia Studio.

Before joining Red Robot Media, Mathew was working for the National Institute for Health Research as a service desk analyst, having previously worked in customer service and technical support for BT and Leeds City Council. He left his position in November 2011 and joined Red Robot Media full-time as a technical author.

In his role as a director, he also manages our content writers part-time.

As part of this transition, Mathew completed training courses in Madcap Flare and is now a proficient expert. He has completed several large documentation projects without support from other technical writers, and is often retained to update these manuals after they are completed.

Mathew is able to steer documentation projects, make suggestions on layout and design, and improve existing document management strategies. He is a strong believer in the effectiveness of clean, pure technical authoring techniques, and can work with tight deadlines and within external teams. His attention to detail makes him a reliable and dedicated technical author.

Mathew can work on-site at the client’s office, or handle projects remotely from our base in Leeds; his work has taken him as far afield as Geneva, Switzerland.

Mathew is obsessed with movies, cheese, real ale and graphic novels and is the proud dad to 4-year-old Thomas. If you’d like Mathew Dixon to produce written content for your user guides, email us now.

Mathew Dixon

Trained and highly experienced technical author with 7 years’ experience in Madcap Flare. Diligent and self-organised with a passion for clear technical instructions and a problem-solving approach. Available to work on-site or remotely, subject to existing client commitments.

Training and qualifications Certified Service Desk Analyst (Service Desk Institute), Sharepoint Administrator (Microsoft), Technical author Intermediate and Advanced (Armada), Camtasia Studio, Techsmith Jing / SnagIt, Madcap Flare / Madcap Capture, Blueberry BBFlashBack

Paul Newham

Paul has worked as a journalist, PR consultant, reporter, and teacher, and now covers a range of client accounts at Red Robot Media.

Paul started working with Red Robot Media in 2016 to offer his skills on a freelance basis. After one year’s freelancing with us, he has developed an impressive client portfolio, writing for dozens of websites and blogs. The most prominent are CommsTrader, a new and fast-growing website for the unified communications market, and Privacy Central, a website on privacy and security.

Paul also produces search-engine-friendly content for Business2Community and

Paul’s considerable experience as a website content writer and journalist means he can turn his hand to any assignment that clients request. He is a skilled researcher, and his confident approach means that he can turn any client brief into a fully-formed finished product with a confident and compelling writing style.

Paul lives in Leeds with his fiance and young son. He enjoys playing guitar, brewing his own beer, and is a keen Sunday cricketer and football fan. If you’d like Paul Newham to write for you, email us now.

Paul Newham
Paul Newham

Experienced journalist, copywriter, and PR consultant. Creates clean copy on business topics and is a skilled and thorough researcher. Contributes idea generation and strategy for client projects, and produces blogs and thought leadership articles on a retainer and ad-hoc basis.

Training and Qualifications Masters Degree in English Literature and Language from the University of Leeds.

Dustin Yarc

Dustin Yarc began writing for Red Robot Media in July 2017. He is the resident Canadian in the team and currently lives in Ontario, Canada. Dustin has a business degree from University of Windsor in the UK, and has an enviable command of both British and American English.

In the years following graduation, he performed accounting and finance roles in a wide number of industries including aerospace, plastics and chemical manufacture, wholesale plumbing and heating, and social enterprise. In 2017, Dustin decided to leave his accounting-oriented career path of 5+ years to pursue his lifelong passions of writing and entrepreneurship.

He draws from his past professional experience and primarily writes on the topics of business, finance, and technology. Alongside becoming a full-time freelance writer, he has also published several successful paperbacks and ebooks and now contributes his talents to our content writing service.

Dustin loves animals and his house currently contains one dog (boxer/ pug mix), two cats, two guinea pigs, and several fish. Most nights he can be found watching Youtube videos at double speed and playing online games on his gaming PC.

If you’d like Dustin Yarc to write for you, email us now.

Dustin Yarc

Freelance content writer specialising in blogs, articles, product descriptions, and website copy. Experienced in business and technology topics and adept at turning around content to tight deadlines.

Training and Qualifications Bachelor of Business Studies (Accounting) from University of Windsor.

Yasmin Purnell

Yasmin Purnell is an accomplished blogger, adventurous digital nomad, personal finance writer, and social media marketing expert. Yasmin writes content for Red Robot Media on marketing, social networking, and small business.

Originally from the UK, she works from a variety of hotel rooms around Asia while she’s travelling the globe, and checks in with the team using Slack.

Like all of our writers, Yasmin is a versatile writer that can turn her hand to any assignment. She’s also our go-to person for social media advice, and through Red Robot Media, she can support your business in setting up a social media strategy and developing high-quality SEO content.

If you’d like Yasmin Purnell to write for you, email us now.

Yasmin Purnell

Social media and content marketing expert. Yasmin creates interesting, engaging, and well-researched blog posts for small businesses, and is well versed in brand building, travel, and personal finance.

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