SEO experts recommend that businesses publish the best quality content they can afford to create. That content could take many forms, and some businesses are experimenting with video as an alternative to blogs and articles.
Many video SEO guides only cover the basics of general SEO: researching keywords, creating descriptions and so on. I’m skipping the more basic topics and moving directly on to optimisation techniques specifically for video content.
Why Bother With Video Content?
You might be wondering how video content can work for your business, particularly if your blogs and articles are getting shares and links already. Video can actually serve lots of purposes. It can help to bring your portfolio to life, make your blog more varied or demonstrate your products more effectively. (Stacks and Stacks, a US retailer, found that customers were 144 per cent more likely to […]Read More