Content marketing: humourous copywriting techniques

Advertisers and marketing teams use all kinds of linguistic tricks to make products appeal to us, and as copywriters, we have to pay attention to these tricks to create effective content marketing strategies for our clients. But sometimes it feels like things have gone a little too far. Now cosmetics come in man-size packaging, the race is on to find the right tone and language to advertise ‘female’ products to a male audience, and the gender split of lang
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