freelance copywriting

What we’ve been up to: 1st June 2012

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June 1st, 2012

It’s been a mad week this week at Red Robot Media! We’re getting ahead of our workload before we take a short break, and both Mathew and I are rounding off as many projects as we can so we have time to relax and unwind.

Claire’s work this week

Blogging

I’ve been doing my usual round of IT, gadget and cloud blogs and reviews this week, as well as taking on a few of Mathew’s regular blogs to give him time for his training course. I’m doubling up on some assignments because of the upcoming break, so it’s been quite a busy week and I’m expecting the same next week as well.

WordPress

The website for 14Hive, a SharePoint consultancy in Leicester, is now online. It’s a framework for now, but we’ll be doing some more tweaks over time. I’ve also been setting up their Cpanel hosting, domain and email and inserting the […]

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What we’ve been up to: 18 May 2012

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May 18th, 2012

After a fairly mellow start to May it seems we’re right back in the thick of it with plenty of copywriting and technical writing work on the horizon. This is our favourite place to be!

Copywriting and WordPress work this week

I’ve been writing some web content for Emma at Chatoyancy, a development company based in Bristol. In addition, I’ve been setting up a new WordPress site for 14Hive, a Sharepoint consultancy. The work for 14Hive will almost certainly carry over into next week.

The remainder of my copywriting work this week has been regular weekly blogging assignments. We now have quite a few clients using this service, so this takes up around two days each week.

Technical writing this week

Mathew has been working on manual updates for License Dashboard this week. Their License Manager product is in the process of being revised with some major usability improvements. We’re expecting this […]

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Copywriters: need some linguistic inspiration?

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May 15th, 2012

Copywriters are always searching for the perfect word or phrase to describe a concept or sell a product. Sometimes the perfect words are difficult to come by.

If you’ve ever needed a word to describe ‘a face badly in need of a fist’, ‘a beautiful girl viewed from behind’ or ‘the itchiness that overcomes the upper lip just before taking a sip of whiskey’, you’re in luck. Copywriters should take inspiration from this excellent blog post: 25 Handy Words That Simply Don’t Exist in English. Thanks to our favourite stationery store Present And Correct for alerting us to this post via their Twitter.

PS. One of our clients, LoveTEFL, are experts in teaching English. In fact, they are currently recruiting wannabe teachers who are taking their first steps towards teaching English overseas. If this post caught your eye and you have a love of language and travel, their free […]

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Please email us about freelance copywriting this week

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May 8th, 2012

I blogged last week about connecting to fibre broadband (particularly the woeful lack of information we got from various suppliers). Eventually we plumped for BT Infinity, but unfortunately our connection couldn’t be completed on Friday and we are now in limbo. We have plenty of freelance copywriting and WordPress work to get on with, but it’s a little tricky without a fixed internet connection.

This week, you may struggle to contact us by telephone; our VOIP service is intermittent. We are also struggling a little bit with videoconferencing, although we are using another connection for urgent meetings.

If you’ve been trying to telephone us about freelance copywriting work, it would probably be best to drop us a line with your telephone number and we will call you straight back (within office hours).

We’ll be back online next week when we get our new Virgin Media connection installed. Thanks for your patience!

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Punctuation in website copywriting

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May 3rd, 2012

Website copywriting is a tricky skill to master, and it’s not just about words, tone and composition. Punctuation can have a big impact on the credibility of your content marketing – or your entire website.

For example, look at this banner from a well-known SEO website. Do you think this looks professional?

As a website copywriter, the punctuation above contains two elements I actively avoid. One exclamation mark is bad enough: three is really pushing it. Also, the space between the words and the punctuation looks scruffy. When I look at that image, I assume this company haven’t paid a professional website copywriter to edit and improve their content.

One of the best pieces of advice I’ve been given was to avoid the exclamation mark entirely in any kind of website copywriting. Although exclamation points are often used with the best intentions by […]

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