Posts Tagged ‘freelance copywriting’

What we’ve been up to: 1st June 2012

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It’s been a mad week this week at Red Robot Media! We’re getting ahead of our workload before we take a short break, and both Mathew and I are rounding off as many projects as we can so we have time to relax and unwind.

Claire’s work this week

Blogging

I’ve been doing my usual round of IT, gadget and cloud blogs and reviews this week, as well as taking on a few of Mathew’s regular blogs to give him time for his training course. I’m doubling up on some assignments because of the upcoming break, so it’s been quite a busy week and I’m expecting the same next week as well.

WordPress

The website for 14Hive, a SharePoint consultancy in Leicester, is now online. It’s a framework for now, but we’ll be doing some more tweaks over time. I’ve also been setting up their Cpanel hosting, domain and email and inserting the SEO content I wrote for them a few weeks ago.

SEO copy and content

I’ve just finished off some content for Wish.co.uk which has been brilliant fun as always. I’ve also finished the first draft of web content for My Bag Hanger, a company who sell cute and innovative handbag hooks which help to combat pickpockets and keep precious bags away from grimy floors. Hopefully we’ll be working more with My Bag Hanger over the coming months.

I also completed some newsletter assignments for two companies this week, including our regular clients Parcel2Go.com.

Mathew’s work this week

Technical writing

Mathew’s been working with License Dashboard again this week. He’s also been on the Intermediate Technical Authoring course at Armada which he really enjoyed. We always enjoy visiting Armada, and I hope we’ll have time to blog more about their excellent training courses in the coming weeks.

Blogging

Despite a busy schedule, Mathew’s completed his normal schedule of current affairs, finance and health-related blog posts. He’s also written some blogs on cloud computing.

Next week…

Both of us will be switching over to technical authoring next week. We’ll be condensing some rather lengthy user documentation for a help desk application, updating all the screenshots and turning the new, shiny user guide into handy WordPress help content with SEO keywords. This will take place alongside all our regular blogging and content assignments.

Other updates from Red Robot Media

We’re currently sending out client surveys ahead of our relaunch on 18th June, and we’re looking forward to kicking off projects with two new clients in the same week. Both Mathew and I love being busy, so we’re really looking forward to starting some new assignments.

Please bear in mind that we’ll be away from 9th to 16th of June, but we will be open throughout the Jubilee bank holiday if you need to get hold of us. If you’re lucky enough to have a long weekend ahead, have a great time!

What we’ve been up to: 18 May 2012

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After a fairly mellow start to May it seems we’re right back in the thick of it with plenty of copywriting and technical writing work on the horizon. This is our favourite place to be!

Copywriting and WordPress work this week

I’ve been writing some web content for Emma at Chatoyancy, a development company based in Bristol. In addition, I’ve been setting up a new WordPress site for 14Hive, a Sharepoint consultancy. The work for 14Hive will almost certainly carry over into next week.

The remainder of my copywriting work this week has been regular weekly blogging assignments. We now have quite a few clients using this service, so this takes up around two days each week.

Technical writing this week

Mathew has been working on manual updates for License Dashboard this week. Their License Manager product is in the process of being revised with some major usability improvements. We’re expecting this technical writing work to take up most of Mathew’s time over the next few weeks.

I’ve been doing my usual blogging work for cloud computing review site Rated Cloud, although my attempts to review SimpleSignIn and RegsApp have fallen flat. Both companies asked us for a write-up, but neither has approved my request for a login, meaning I can’t follow up and actually cover the sites.

PS. My Evolven review for Rated Cloud was picked up and featured in the Evolven newsletter too.

PR work this week

Did you know we’re trialling a new PR service? We’ve teamed up with Sarah, a freelance PR consultant, and working in tandem on PR work for Love TEFL who are recruiting new teachers to go live and work in China. Love TEFL are dream clients: we always have something new and exciting to work on! We’re expecting to see the company in the national press in a few weeks’ time, and you might see Red Robot Media mentioned on some of the press releases.

I’ve also been beavering away on creating a Pinterest site for Love TEFL.

Any other business

We’re planning for a huge relaunch of our website and services in mid-June, just after we return from a short break. Watch out for more information. The new site looks amazing and will be a huge improvement on the one we have now.

Speaking of holidays: we will be away from 9th until 16th of June. Yes, we do work on holiday unfortunately, although we try to keep it to a minimum.

  • Any regular blogging work will be completed the week before we go for a seamless service.
  • If any copywriting or technical writing crops up between 9th and 16th June, please drop us a line and we will make sure it gets done in good time.

Finally, I’ve set up our copywriting portfolio on Pinterest. Have a look!

Copywriters: need some linguistic inspiration?

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Copywriters are always searching for the perfect word or phrase to describe a concept or sell a product. Sometimes the perfect words are difficult to come by.

If you’ve ever needed a word to describe ‘a face badly in need of a fist’, ‘a beautiful girl viewed from behind’ or ‘the itchiness that overcomes the upper lip just before taking a sip of whiskey’, you’re in luck. Copywriters should take inspiration from this excellent blog post: 25 Handy Words That Simply Don’t Exist in English. Thanks to our favourite stationery store Present And Correct for alerting us to this post via their Twitter.

PS. One of our clients, LoveTEFL, are experts in teaching English. In fact, they are currently recruiting wannabe teachers who are taking their first steps towards teaching English overseas. If this post caught your eye and you have a love of language and travel, their free Supported Jobs programme might be of interest.

Please email us about freelance copywriting this week

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I blogged last week about connecting to fibre broadband (particularly the woeful lack of information we got from various suppliers). Eventually we plumped for BT Infinity, but unfortunately our connection couldn’t be completed on Friday and we are now in limbo. We have plenty of freelance copywriting and WordPress work to get on with, but it’s a little tricky without a fixed internet connection.

This week, you may struggle to contact us by telephone; our VOIP service is intermittent. We are also struggling a little bit with videoconferencing, although we are using another connection for urgent meetings.

If you’ve been trying to telephone us about freelance copywriting work, it would probably be best to drop us a line with your telephone number and we will call you straight back (within office hours).

We’ll be back online next week when we get our new Virgin Media connection installed. Thanks for your patience!

Punctuation in website copywriting

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Website copywriting is a tricky skill to master, and it’s not just about words, tone and composition. Punctuation can have a big impact on the credibility of your content marketing – or your entire website.

For example, look at this banner from a well-known SEO website. Do you think this looks professional?

As a website copywriter, the punctuation above contains two elements I actively avoid. One exclamation mark is bad enough: three is really pushing it. Also, the space between the words and the punctuation looks scruffy. When I look at that image, I assume this company haven’t paid a professional website copywriter to edit and improve their content.

One of the best pieces of advice I’ve been given was to avoid the exclamation mark entirely in any kind of website copywriting. Although exclamation points are often used with the best intentions by website copywriting companies, they can actually detract from the message you’re trying to get across. They can make marketing messages seem hollow and contrived, and they can put off readers who would otherwise be interested in reading more.

Punctuation helps the reader hear your voice in the text. Badly placed punctuation can ruin perfectly good web content, and it can make your website appear amateurish. But how do you know how to use punctuation correctly? This post by Melanie Brooks gives a good overview of punctuation, particularly in reference to web content writing.

Use punctuation wisely!

PeoplePerHour apologise for service fee hike

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PeoplePerHour staff have posted a new forum thread with an announcement about their new fees.

Over one year, a freelancer issuing a weekly £10 invoice could expect to pay £23.40 commission. They now pay £104, and the new fees were applied from last week. On the day the new fees kicked in, no part of the site had been changed and no announcement had been made.

Freelancers do not disagree with the new fees, but they are angry that they were introduced with no warning. The new fees also apply to jobs that were started weeks or months ago, giving no opportunity for freelancers to opt out.

Yesterday the company deleted a discussion thread about the matter which had 63 replies. As yet, PeoplePerHour have not emailed their clients, nor have they announced their new fee structure on Twitter or Facebook. Click here to read the PeoplePerHour service fee blog post and apology in full.

Get a refund on your PeoplePerHour fees

PeoplePerHour have apologised for applying the new fee last week without telling freelancers, blaming ‘technical problems’. They are not offering automatic refunds on fees applied before the announcement was made, but their CEO says freelancers can contact them for a refund. This has not been announced on their blog, but the post is visible on their forum.

As yet, there is no comment on the legality of charging new fees on agreements which are already in place.

Join the discussion

Follow the discussion on their forum if you regularly invoice your clients for small amounts. This issue almost certainly affects you. The new discussion thread has almost 100 replies from freelancers.

Why we care

My issue is not with the increase in fees: it’s clear the site needs investment, and fees do change over time. But people need to be told and companies need to be fair. I passionately believe companies should operate ethically, particularly in tough economic times when income is no joke for freelance workers. An apology is great, but the amount of information volunteered to site users is still lacking.

 

People Per Hour raise minimum service fee per invoice to £2

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Please note: this blog post is now six months old and may be out of date. We’ve since stopped using People Per Hour. I’m leaving the post online in case it helps other freelancers.

- Claire (November 2012).


Over the weekend I examined a recent payment I’d received on People Per Hour. I noticed that their commission increased suddenly and without warning. My weekly invoice for this client, which is only for £20, normally attracts a fee of 4.5% – in other words, 90p. I was surprised to see a fee of £2 had been applied by People Per Hour. Was this a People Per Hour scam of some kind? I was worried, so I emailed their helpdesk straight away to report the mistake.

People Per Hour confirm £2 fee

At around 5.30pm yesterday I received an email from People Per Hour confirming that the service fee has been increased behind the scenes. They had apparently done this secretly. No users have been informed that service fees were going to increase, and the fee change has been applied to all ongoing work.

Staff say that the email notification that was due to be sent had failed, but that was only going to be sent after the change anyway. Besides, someone called them at mid-day yesterday to ask about the issue and nobody knew anything about it (apparently).

There has been no announcement via email, on their forum, on their blog or on their Facebook page. The pricing page was only changed yesterday afternoon after they had started applying the new fee. The site dashboard and T&C document hasn’t been changed.

Staff on their forum say this is supposed to be fair. But people are paying £14.95 for Platinum membership in order to reduce the commission they pay from 10% to 4.5%. They are now effectively being charged 10% on a £20 invoice (even more on a smaller invoice), making their subscription completely ineffective. How is that fair?

Even more bizarrely, if the invoice is for £20.01, the fee drops back to 90p. People Per Hour staff say that the charge is £2 for all invoices of £20 or under. This is a lie. This was a mistake. Fellow copywriter Zoe Goodacre raised an invoice for £24 and was charged £2.

There is no longer any reason to take on small jobs for tiny businesses and individuals. This is the kind of work that almost everyone does in the early days: it helps you to build your profile and feedback ratings.

Varying T&Cs without warning

I’m interested to know whether freelancers believe it’s fair to retrospectively apply higher fees to an existing agreement. I don’t know if it’s unlawful – legal bods seem to think so – but it’s certainly unethical. It’s like sticking a few extra quid on a client’s invoice because you need to buy a new keyboard, or dipping into a bank account for a bonus Direct Debit without permission.

What happens when the minimum fee goes up to £10, £15 or £20? Will they tell me, or will they just take it from my next assignment and inform me later?

More information for freelancers

There is currently a thread running on the People Per Hour messageboard about the unannounced change to service fees. If you’re a freelancer on People Per Hour, I suggest you go read it as soon as possible to make yourself aware of the new policy on charges pending an official announcement. This is particularly important if you;re a Gold or Platinum member and you raise invoices of £20 or less.

Update: People Per Hour have now deleted the forum thread. It was posted on a forum ironically called ‘We Listen’. Apparently, they don’t. The new thread is here.

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