freelance copywriters

Freelance bloggers: are your article titles rubbish?

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May 15th, 2012

Tabloid journalists are paid handsome wages to come up with eye-catching headlines. You probably recognise this one from The Sun, even if you weren’t born when it was published:

This morning I read a really good article about headlines. It serves as a great reminder that titles really matter in freelance blogging; tweets and Facebook status updates are quickly washed away in a tidal wave of information. Bloggers need to craft a snappy summary in order to draw the reader and interest them in a blog post. The article cuts a little short which is a shame, but the point is made well nonetheless.

Why ‘Man’s Head Explodes in Barber’s Chair beats Read My Latest Blog Post

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6 social media tools for freelance article writers (and their clients)

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May 9th, 2012

As freelance article writers, we’re often asked to write blog posts and manage WordPress comments for our clients. We also look after social media accounts, making sure web content and blogs are well-publicised in order to trigger viral shares. It takes time to write content, and it takes even more time to stay on top of lots of different accounts and ensure you’re using them all in the right way. 

There are no shortage of tools for the job, but here are six social media management services that our freelance article writers use to stay on top of multiple message streams.

dlvr.it

Dlvr.it is a syndication tool that allows you to repackage your blog RSS feed and pass each new post through to your social media accounts. It provides a functional one-way stream, automatically updating your social media channels each time a new article is posted to your blog. This is […]

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We’re available for urgent copywriting this week!

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April 30th, 2012

Got a short notice copywriting or technical writing assignment that needs to be completed the same day? We can help. Both Mathew and I are between projects this week, and we’d be happy to help with any urgent copywriting projects you may have.

If you need app writing services or Quick Start guides for software products and services, drop us a line for a super quick turnaround!

Just to warn our existing clients: we are having our phone and internet services upgraded on Thursday and Friday this week. Although we’ll be working as usual, you may experience a slight delay of up to half a working day when you email us, and you may find it difficult to call. Any work due for delivery will be completed as normal.

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Content marketing: humourous copywriting techniques

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April 26th, 2012

Advertisers and marketing teams use all kinds of linguistic tricks to make products appeal to us, and as copywriters, we have to pay attention to these tricks to create effective content marketing strategies for our clients. But sometimes it feels like things have gone a little too far. Now cosmetics come in man-size packaging, the race is on to find the right tone and language to advertise ‘female’ products to a male audience, and the gender split of language has reached new heights.

This blog from @unfortunatalie is a brilliantly wry comment on the gender split in copywriting and content marketing; she’s dug out some real classic products, including the incredible Macho Muesli made by Jordan’s Cereals a few years ago.

Remember: “Real men don’t smell of berries. Real men smell of fennel and bricks!”

@Unfortunatalie: Gendered Marketing Really Gets on My Tits

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