This week, one of our copywriting clients put me onto a site called startups.com. It’s a new twist on the ‘daily deals’ concept. Each day, a new set of small business tools are offered to SMEs at a discount rate.
I know lots of people are done with daily deals sites now: you only have to see our post about the TEFL Express course from Groupon to understand why customers are becoming sceptical. But it strikes me that the small business market is the ideal place for a daily deals site to really take hold: it gives us all a chance to get hold of premium tools at a reduced price, and it gives start-ups their own exposure. Some of these services – like live chat, SEO analysis and telephony […]Read More