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blog Archives · Red Robot Media

How to Sprout a Series of Blogs From Just One Idea

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May 9th, 2016

Ideas sproutingBrainstorming blog topics is not easy. I can state that confidently, after more than 6 years’ experience as a business blogger. Some businesses provide me with blog topics; some ask me to formulate them on their behalf. It can be difficult to come up with a constant stream of ideas, even if you do it for a living.

Sprouting blog topics is a good way to give your blog a cohesive theme, even if you don’t have time to develop a full content strategy with your SEO advisor, or freelance blogger. It’s also an efficient way to brainstorm for new content ideas, since you devise topics ‘in the moment’ as you write. (Not in a meeting, when you’re under pressure.)

I sprout topics in a hierarchical way. I write the core article, and then build satellites around it. I then launch blog posts in a carefully […]

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We’re Moving Our Copywriting Services to Horsforth

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March 17th, 2016

SuitcaseIt’s time for us to grow, and move on. Yesterday, Claire celebrated 5 years working as a technical copywriter for Red Robot Media. In May, we’ll be packing our bags and moving all of our technical copywriting services to a larger base in Horsforth, in north Leeds.

We’ve lived in the Leeds area for over 10 years, and we’re proud to have sponsored Horsforth St Margarets U17 football team. The move to a Horsforth office will place us closer to our local community, while giving us the space and facilities we need to grow.

Our new office is ideally located within a couple of minutes’ walk of Horsforth railway station. We’ll be able to quickly travel to our copywriting clients in Leeds, Harrogate and beyond, while staying close to Leeds Bradford Airport for site visits further afield.

If you’re an existing client, please change our contact details […]

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Merry Christmas: our opening hours this week

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December 19th, 2015

As Christmas approaches, we’d like to thank all the businesses we worked with this year. Mathew and I are very privileged to do the job we love. Our clients have kept us in steady employment for more than five years now, and we hope to offer business writing services for many more years to come.

We will be closing on Christmas Eve to spend time with family, and we’ll return on December 27. We then plan to offer normal service on weekdays. If you have an urgent need for content over the festive period, contact us for a quick turnaround.

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Now taking new clients for Autumn/ Winter 2015

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September 15th, 2015

DiaryRed Robot Media is currently taking new blogging and technical authoring clients. Our technical content writers are booking in work from Monday 28th September onwards.

We produce:

  • Blogs and articles, from 500 words up
  • White papers and reports
  • Brochures
  • Web page copy
  • eBooks
  • Software manuals
  • Training guides
  • SEO content
  • Screencast videos for demonstration or training

Our writers can produce content on a regular basis, or as a one-off assignment. We offer copywriting services to clients anywhere in the world.

Some examples:

If you’d like a quick quote for a project, call 0330 120 0113, or email office@red-robot.net today.

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From Pillar to Post: 7 Ways to Vary Your Blog

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September 7th, 2015

We’ve previously written about developing themes as part of a content strategy, but the topic of a blog post is not the only dimension. When planning out your blog with a writer, you should think about the structure of the blogs, and what kind of response you want from them.

For small businesses, there are seven content types that we are asked to provide on a regular basis. To vary your blog content, and keep your readers engaged, cycle through these seven content types as you plan out your topics and approach.

Content Type 1: Pillar Posts

Pillar posts get their name from their purpose: they prop the website up over time. While your static service pages tell people what you do, the pillar posts should prove how well you do it. They are the shareable, […]

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