Blog

How to Build a Content Strategy

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August 26th, 2015

When businesses approach us for blogs, strategy is always a sticking point. Often, business people find it difficult to formulate titles, or run out of steam quite quickly after an initial burst of enthusiasm. While having a content strategy isn’t essential, it can help propel your blog, keep it interesting, and ensure your blog content is varied and balanced.content strategy

Some businesses spend thousands of pounds on content marketing each year. On a micro business level, your budget won’t be anywhere near that. Time is a factor, too; it’s very difficult to compete with established voices when you barely have time to write a shopping list.

A content strategy could help you to structure your content marketing, formulate ideas, and outsource management. With your strategy decided in advance, you can let us take care of content production, yet […]

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How to Choose the Perfect Content Writer

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August 17th, 2015

There are thousands of great freelance content writers bidding for your custom. Google searches prove it. Many will have their own plus points and specialisms; some may offer cheap prices for blogs. When you’re searching for freelance help, it can be difficult to dig deep into their skills. In truth, every business is different, and there isn’t a writer on the planet that could comfortably cover every niche. If you’re disappointed with your writer’s performance, or you need a new voice for your brand, run through this checklist to figure out which content producer is the best fit for you.

Knowledge is Power

When content marketing was in its infancy, the emphasis was on quantity, not quality. Unscrupulous marketers would order hundreds of cheap articles on a subject and post them, rapid-fire, onto a blog. knowledgeMany marketers had no intention of actually […]

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Order blogs instantly with Artic.ly

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May 19th, 2015

7460433282_a4bfb72040_oRed Robot Media has expanded over the last four years, and we produce a diverse range of content types, from manuals and white papers to videos and training. Despite that, the humble blog post is still our most popular product, and we spend more than half our time blogging for businesses around the world.

Artic.ly is a new website that makes content ordering easier, faster and safer. It’s brand new!

Here’s how Articly works:

  1. Simply select the content type and quantity to get an instant quote: no emails, no calls, no live chat.
  2. Happy with the price? Check out and pay using PayPal, card or Bitcoin.
  3. We deliver your blogs ASAP.

All of the content ordered through Articly is written by Mathew or Claire here at Red Robot Media. We expect to take on more writers in time. When we do, we’ll maintain the exceptionally high standards that […]

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Black Friday 2014: Deals for Bloggers

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November 28th, 2014

We’ve collected a few of this weekend’s best deals for bloggers and webmasters. Take a look below.

Media Temple

Black Friday deal: Get your first month’s VPS hosting for $10

Media Temple is offering a one-off discount on its Virtual Private Server (VPS) plan, normally $30 per month. Note that this is unmanaged hosting, but it includes SSD storage for speed. You will get 2 GB RAM and 2TB bandwidth included. Media Temple is owned by Go Daddy, but still operates as an independent brand.

BlueHost

Black Friday deal: 50% off shared, VPS and dedicated hosting

BlueHost is offering half price hosting on a variety of plans. You’ll have to sign up for a year, but there is a 30-day money-back guarantee. The deal ends on Cyber Monday.

HostGator

Black Friday deal: 55% off hosting

HostGator’s bringing its costs down even further with 55% off hosting until Cyber Monday. You don’t need a coupon: […]

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How to Safely Republish Content From Your Blog

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September 24th, 2014

Content is a big investment for small businesses. The days of paying 50p per article are (thankfully) behind us, and good quality content is enriching the web thanks to an increased spend on good writing. The quest for original content has resulted in fewer plagiarised posts, too, which is good news for the people who are paying for the posts.

Copying contentBut you can only purchase a certain number of pieces per week, and higher quality inevitably means investment. Many of our clients need to post guest blogs to build authority, while also gaining traction by populating their own blog.

Without rewriting every single piece of content, it can be difficult to decide which content would be best suited to each destination.

This leads us to a logical question: is duplicate content an issue with republishing, or can you safely republish that killer blog post more than […]

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