The All-New Zapier: Automate Your Business Admin

December 12th, 2013

As 2013 draws to a close, we’re looking forward to a new year and a raft of new technical writing projects. Over the last couple of weeks, we’ve been thrilled to work with new clients and secure new contracts for the year ahead.

As a company, Red Robot Media prides itself on keeping everything in-house. All of our content is produced by two people. That means we’re busy, and we need to minimise admin if we can.

Zapier IFTTTI’ve previously posted about Buffer, and IFTTT. These services enable the automation of certain tasks on social media, and/or integrate cloud and social media websites with each other. We still use IFTTT and Buffer on a daily basis, but I’m always looking for new cloud tools. And with an increasing admin workload, I […]

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The Importance of a Great User Guide

November 22nd, 2013

User documentation Service DeskMathew and I now offer technical authoring services, but we both have a history of working in IT support.

Mathew worked for BT and the NIHR before becoming a technical author. I worked at Mazars and StepChange before getting a great service desk job at the NIHR, part of the NHS.

Our service desk experience has helped us to understand the benefits of a good user guide. Great documentation is crucial for end users, and it also really helps the service desk team to give consistent, correct answers.

Mathew and I often rely on our own service desk experience when designing system documentation; we know what users are looking for and can predict the questions they will ask.

Service Desks and Technical Authors: What’s the Connection?

When you understand the importance of the service desk and its role in an […]

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A Complete Guide to Video SEO

October 25th, 2013

VideoSEO-smSEO experts recommend that businesses publish the best quality content they can afford to create. That content could take many forms, and some businesses are experimenting with video as an alternative to blogs and articles.

Many video SEO guides only cover the basics of general SEO: researching keywords, creating descriptions and so on. I’m skipping the more basic topics and moving directly on to optimisation techniques specifically for video content.

Why Bother With Video Content?

You might be wondering how video content can work for your business, particularly if your blogs and articles are getting shares and links already. Video can actually serve lots of purposes. It can help to bring your portfolio to life, make your blog more varied or demonstrate your products more effectively. (Stacks and Stacks, a US  retailer, found that customers were 144 per cent more likely to […]

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Why Use Long Tail Keywords in Web Content?

August 27th, 2013

LTKWWhen searching, being specific really helps. When searching for a piece of content or a product via Google, you probably experiment with a variety of search terms until you find a specific phrase that brings up the results you want.

This process gives us some valuable clues about search. It suggests that people don’t just tap a couple of words into Google and hope for the best. They build longer, more complex search queries that give them a better chance of finding the specific product or service they’re after.

That’s the value of the long tail keyword. And if you’re not already using long tail keywords in your web content and articles, you should probably start right away.

What Is a Long Tail Keyword?

Keywords are the backbone of content production and optimisation. If you know anything at all about SEO, you’ll know that keyword research is the […]

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How to Write Articles That People Share

August 23rd, 2013

BSUSMThe internet is awash with basic ‘how to’ articles about social media.

When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts and a featured image – you get the idea.)

But some of my clients wonder why these tips don’t work for them. It’s not because they’re doing anything wrong. They just haven’t thought their strategy through in enough depth. They’re ordering quality content from me, but they’re not joining that content up with anything else.

Even the highest quality articles won’t automatically attract shares and Likes, and getting traffic to an article is more difficult than posting it on WordPress and sharing it on Twitter. You need to have a plan in place, and you need to commit long-term to the success and growth of your blog.

Here’s a 7-step checklist […]

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